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An Introduction to the Tourism Geography of Europe

содержание презентации «An Introduction to the Tourism Geography of Europe.ppt»
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1An Introduction to the Tourism 8travelling More trips within Europe Trend
Geography of Europe. to activity holidays Greater use of air
2Learning Objectives. 1 Appreciate why travel (budget airlines) Business tourism
Europe continues to dominate world continues to be strong Growth potential in
tourism; 2 Understand the major patterns the East and South Capacity ceilings
of tourism demand in Europe; 3 Be aware of reached in the West.
the major physical and social features in 9Supply of Tourism: Transport.
Europe and their implications for tourism; Influence of de-regulation Growth of
4 Appreciate the role of the European regional airports and airlines Growth of
Union and the Euro in tourism organisation budget airlines Negative impact of 9/11
and development; 5 Recognise the major Investment in high-speed rail Easier
geographical influences on the pan-European road travel.
distribution of tourism resources in 10Tourism Supply Transport Trends. A
Europe; 6 Recognise the role of more deregulated and liberal environment
improvements in transport infrastructure for transport and other tourism sectors,
in encouraging a freer movement of although this has been set back by the
tourists throughout Europe. need for the public sector to support the
3Introduction. A region of economic, airlines following ‘9/11’; Improved
cultural and social diversity Dominates quality of existing provision of tourism
tourism but market share falling Dominates supply in the former countries of the
tourism because: Mature economies Affluent Eastern Bloc; Diversification of products
population World Class attraction The Euro in established destinations, such as
Small countries in close proximity coastal resorts; Special interest,
Climatic variation Mature tourism sector city-based, activity-centred developments
Competent public sector. growing at the expense of traditional
4The Physical Setting. The North beach resorts; Consumer and government
European Plain The Mountain ranges The support for sustainable tourism products
Alps The Pyrenees The Balkans The and destinations; Cruising combined with
Carpathians The Caucasus The Kjolen special interest activities as a growth
Mountains The Mediterranean The Baltic area; and Expansion of business tourism
sea. facilities in the former Eastern Bloc.
5Cultural Features. A mosaic of 11Tourism Supply. Attractions High
languages, traditions and cultures Quality Cultural and Physical Southern
Lifestyle differences Between North and Pleasure Periphery Mountains Lowlands.
South Between West and East Between Accommodation Small businesses dominate
Mountains and Plains Historic stages of Organisation Complex Varies nationally
development Prehistoric Greco Roman Role is to develop and promote Trend to
Romanesque Gothic Renaissance/Baroque devolution.
Industrial Revolution Post-Industrial. 12Tourism Demand. Europeans will
6Tourism demand: Demographic Trends. · continue to take more, but shorter tourism
Decreasing propensity to marry · trips Short-break city and cultural
Increasing diversity of lifestyles and tourism is growing rapidly; Traditional
living arrangements · A trend to marrying north-south holidays are still a
later in life · A decline in fertility · significant feature of European tourism,
An increase in the number of divorces · An but east-west and west-east travel is
increase in immigration. growing rapidly; Significant market
7Tourism demand. Changing flows away segments for the growth of tourism will be
from north/south due to: Consumers are those aged over 55 years, and those aged
tiring of the inclusive-tour format; The under 25 years of age; Intra-regional
Mediterranean is becoming increasingly flows of tourism dominate Europe’s
polluted; Traditional ‘sun, sea and sand’ international tourism, but their share is
holidays are less popular, as people decreasing; The market is moving
become more aware of the risk of skin increasingly towards holidays which
cancer; Competing destinations for other involve active pursuits, and/or exposure
forms of tourism have become increasingly to local society and culture; Decreasing
available; New destinations are opening up popularity of the car for leisure-based
in the east of Europe; Long-haul trips and an increase in the use of air
destinations are growing in popularity; travel, encouraged by the growth of budget
The adoption of the Euro making what had airlines; Demand for business tourism in
been reasonably-priced destinations, such Europe will continue to be strong despite
as Spain more expensive. the growth of communication technologies;
8Tourism Demand Trends. Shorter tourism and Capacity ceilings are being reached in
trips Short break city and cultural tours some Western European countries, whereas
East-West travel and West-East travel countries in eastern and southern Europe
Growth of the young and the elderly have considerable growth potential.
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An Introduction to the Tourism Geography of Europe

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