Reaching Your Audience Through Effective Health Communications
Reaching Your Audience Through Effective Health Communications
Reaching Your Audience Through Effective Health Communications
Reaching Your Audience Through Effective Health Communications
Effective health programs
Effective health programs
Cost-effective tip
Cost-effective tip
Cost-effective tip
Cost-effective tip
Understand Your Audience
Understand Your Audience
CDC Audience Insights
CDC Audience Insights
Develop Strong Content
Develop Strong Content
Whats wrong with this picture
Whats wrong with this picture
Reaching Your Audience Through Effective Health Communications
Reaching Your Audience Through Effective Health Communications
Reaching Your Audience Through Effective Health Communications
Reaching Your Audience Through Effective Health Communications
Reaching Your Audience Through Effective Health Communications
Reaching Your Audience Through Effective Health Communications
Never underestimate the need
Never underestimate the need
NIDA low-literacy website
NIDA low-literacy website
Preference for homepage that showed a human face; mixed reactions to
Preference for homepage that showed a human face; mixed reactions to
Plain language, scannable text
Plain language, scannable text
The power of words
The power of words
Reaching Your Audience Through Effective Health Communications
Reaching Your Audience Through Effective Health Communications
Reaching Your Audience Through Effective Health Communications
Reaching Your Audience Through Effective Health Communications
Does fear work
Does fear work
What about humor
What about humor
Test Your Materials
Test Your Materials
Considering social media
Considering social media
Social media is more than Facebook and Twitter
Social media is more than Facebook and Twitter
NCI Smokefree TXT
NCI Smokefree TXT
In Closing
In Closing
3 more tips for getting creative with limited resources
3 more tips for getting creative with limited resources
3 more tips for getting creative with limited resources
3 more tips for getting creative with limited resources
3 more tips for getting creative with limited resources
3 more tips for getting creative with limited resources
Reaching Your Audience Through Effective Health Communications

: ahorowitz. , . , Reaching Your Audience Through Effective Health Communications.ppt zip- 7198 .

Reaching Your Audience Through Effective Health Communications

Reaching Your Audience Through Effective Health Communications.ppt
1Reaching Your Audience Through 33Preference for homepage that showed a
Effective Health Communications. Heather human face; mixed reactions to this image.
Pierce, MPH May 9, 2012. Strong engagement with images of people.
2Learning objectives. Describe Misinterpretation of arrows.
characteristics of effective health Misinterpretation of numbers.
messages. Learn cost-effective ways to 34Sample design guidelines. Sample
create clear and compelling health writing guidelines. Select a large default
communications materials. Learn how font size. Avoid charts and tables. They
technology and social media can help are often difficult for people to
increase your audience reach and understand. Create a very simple, clean
engagement. design. Nothing that distracts. Use plain
3 language. Use black text on a white
4What can communication do? background. Employ subheads and bullets
Communication can: Increase knowledge and wherever possible. Avoid pictures that
awareness of problems. Influence and could serve as triggers to someone in
reinforce perceptions, beliefs, attitudes recovery. Place the most important
and norms. Prompt action. Communication information at the top of the page. Choose
cannot: Compensate for inadequate or images that communicate concepts literally
inaccessible services. Produce sustained rather than figuratively. Avoid long pages
change in absence of parallel changes in that require scrolling. NIDA low-literacy
services, technology, and policy. Source: website on neuroscience, drug abuse
Making health communication programs work, prevention, and treatment.
2nd ed., NCI, 2002. 35Plain language, scannable text.
5Effective health programs. Use Definitions of medical terms.
audience research and theory to design Illustrations that literally depict the
effective messages and create content. Guided path. NIDA low-literacy
dissemination strategies that move website on neuroscience, drug abuse
audiences to action or link them to prevention, and treatment.
available services. 36Inspire Action.
6 37The power of words.
7Cost-effective tip. Use Microsoft 38Focus on behavior. What do you want
templates and SmartArt. your audience to do? Use action
8Understand Your Audience. statements. Use interactive formats where
9Who are you trying to reach? Define appropriate.
and understand your target audience. 39
Consider race, ethnicity, age, location, 40Create motivation. Make the content
other demographics. Recognize barriers and meaningful and appealing to the reader.
challenges to reaching your audience, Suggest clear, specific behaviors that are
getting their attention, and ensuring doable by the target audience. Ask readers
their understanding. to ask questions, take action steps, or
10Ask. Listen. Take action. Telephone write down action they will try to do. Use
Emails or letters Online forums or testimonials and short stories.
discussion groups An intermediary to ask 41Behavior theory. Many people base
users on your behalf Online surveys Small their decisions on emotion rather than
focus groups with selected user types logic. Most health risk messages are based
Postage-paid input or feedback cards on fear appeals Afraid of getting hurt,
Conferences, meetings, or chance getting a disease, or dying Use of theory
encounters Eavesdropping on online saves time and money because there is less
gathering-spots Subscribing to users trial and error. Theoretically based
newsletters Holding an online chat with campaigns are more likely to succeed than
users User needs assessments conducted by those developed from inspiration alone.
others Public polling data or marketing 42Does fear work? Fear appeals: Have
profiles Social networking sites such as been used since antiquity. Tend to be more
Facebook or Twitter. effective with copers and sensation
11CDC Audience Insights. seekers. Seem to be persuasive when
http://www.cdc.gov/healthcommunication/Aud accompanied by high-efficacy messages.
ence/ Moms Tweens Teens Internists Source: A meta-analysis of fear appeals:
Responsible generation Boomers Family Implications for effective public health
physicians Hispanics. campaigns. Health Education &
12Develop Strong Content. Behavior, Vol. 27 (5): 59615, October
13User-focused writing. Accessible to 2000.
your target audience, given their use of 43Positive emotional appeals. The use of
technology or their disability-related positive emotions including humor and joy
needs Useful to your audience Relevant to are effective in gaining attention and, in
their needs and concerns Easy to particular, the attention of individuals
understand, given your target users who may have considered themselves overly
reading ability, dominant language, and familiar with a campaign. Positive
prior knowledge of your topic Sensitive to emotions including empathy and compassion
cultural issues, beliefs, and backgrounds. may help individuals to reframe and
14Plain language. Can the people who are reconsider issues that they may have
the audience for the material quickly and considered not particularly relevant to
easily: Find what they need? Understand their lives. Source: Lewis, IM. and
what they find? Act appropriately on that Watson, BC, White, KM, and Tay, RST.
understanding? Source: Center for Plain Promoting public health messages: Should
Language. (n.d.). About plain language. we move beyond fear-evoking appeals in
Retrieved August 11, 2009 from road safety? Qualitative Health Research
http://www.centerforplainlanguage.org/abou 17(1):pp. 6174, 2007.
pl/index.html. 44What about humor?
15Tips for writing plainly. Write for 45What makes messages go viral? Positive
the average reader. Organize to serve the content is more viral than negativebut
readers needs. Use helpful headings. Use its more complex than that. Strong
you to speak to your reader. Use active emotions such as awe, anger, and anxiety
voice. Use short sentences and short lead to viral content. Content that is
sections. Use concrete familiar words. weaker emotionally or even deactivating,
Omit excess words. Place words carefully. such as sadness, is less viral. This holds
Use no more than 2 or 3 levels. true regardless of how surprising,
16Avoid excess words. Excess words. interesting, or useful content is. Source:
Plain alternatives. `. As a means of As Berger, J, Milkman, K, What makes online
prescribed by in At a later date At the content viral? Journal of Marketing
present time Constitutes For the purpose Research, 2011.
of Heretofore In order to On a monthly 46Test Your Materials.
basis Pertaining to Related to So as to 47Ask for input. Can you understand
Should it appear that With regard to. To everything easily? Can you find what you
Under Later Now, currently Forms, makes up are looking for? Does it provide the
To, for Until now To Monthly About Of To information you need? Do you find it so
If About. interesting and informative that you want
17Simple is better. Instead of Try a to learn more? How could it be improved?
and/or b accomplish carry out accorded 48Reach Your Audience.
accordingly addressees advantageous afford 49Consider your dissemination strategy.
an opportunity apparent clear assist, Meet your audience where they are. For
assistance aid commence comply with example, sample dissemination strategies
Implement in order that in the amount of by age: 1834: Digital, social media
in the event of utilize, utilization. a or 3549: Worksite campaigns 5064: Reach
b or both do given so you helpful allow, spouses as influencers 65+: Doctors
let plain help begin, start by, per start offices, faith-based campaigns Match your
so for if use. message to the mediumand vice versa.
18Plain: Before and after. Before. Consider how to best use your resources.
After. The Dietary Guidelines for 50The ever-evolving web. Push, not pull.
Americans recommends a half hour or more Craft your message so that its portable.
of moderate physical activity on most See knowledge sharing as part of an
days, preferably every day. The activity ongoing conversation. Reach the right
can include brisk walking, calisthenics, peoplenot the most people.
home care, gardening, moderate sports 51Considering social media. Does your
exercise, and dancing. Do at least 30 audience use it? Does it align with the
minutes of exercise, like brisk walking, 5 rest of your communications plan? Who will
or more days a week. maintain it?
19Health concepts. Use chance or more 52Why Twitter? Growth. More than 300
likely or less likely instead of million users, and there are now more than
risk. Talk about weight loss in pounds million Tweets per day. Trends.
instead of percentage of body weight. Use Facilitates viral information sharing,
9 out of 10 people instead of 90%. Use especially about emerging news and trends.
visuals to help explain numeric concepts. Reach. Has a high percentage of use among
20Graphic design and visuals. Attractive young people and various demographic
Relevant Supports the messages and purpose groups. Source: Twitter, August 2011.
of the content Includes white space Uses 53Social media is more than Facebook and
images that demonstrate desired behaviors Twitter. Blogs Chatrooms, forums, or
Creates good contrast between printed text online discussions Poll and survey
and paper color; makes limited use of mechanisms Communities of practice RSS
reverse text Shows consistency in font feedsmake it easy for others to pick up
size and style. our news without lifting a finger Web
21Whats wrong with this picture? analytics.
22 54The Digital Divide still exists. Not
23Cultural Competence. everyone uses the web. Factors include
24Components of cultural competence. age, income, education, ethnicity, and
Awareness of ones own cultural worldview access. Household income is the greatest
Attitude toward cultural differences predictor of Internet use for Americans.
Knowledge of different cultural practices 55But mobile is closing the gap.
and worldviews Cross-cultural skills. mobile is playing a key role in bridging
25Culturally competent guiding values. those gaps between people who have that
Cultural competence is achieved by broadband connection at home and people
identifying and understanding the needs that dont. It really gives people an
and help-seeking behaviors of individuals economically viable opportunity to tap
and families. Culturally competent into the online world that they wouldnt
organizations design and implement normally have. Aaron Smith, PEW Internet
services that are tailored or matched to and American Life Project. Source: Mobile
the unique needs of individuals, children, access helps agencies break past digital
families, organizations, and communities divide | Interview with Aaron Smith.
served. Practice is driven in service (2010, July 8). Retrieved January 13,
delivery systems by client-preferred 2011, from the Pew Internet & American
choices, not by culturally blind or Life Project Web site:
culturally free interventions. http://www.pewinternet.org/Media-Mentions/
26 010/Mobile-access-helps-agencies-break-pas
27How cultures vary. Communication -digital-divide.aspx.
styles (e.g., language use, non-verbal 56The rise of texting. Some 83% of
expression, sense of time, personal American adults own cell phones and
distance) Attitudes toward conflict (e.g., three-quarters of them (73%) send and
Is it OK to be direct in a conflict?) receive text messages. Young adults are
Approaches to completing tasks (e.g., How the most avid texters by a wide margin.
important is it to establish the personal Cell owners between the ages of 18 and 24
relationship early in a collaboration?) exchange an average of 109.5 messages on a
Decision-making styles (e.g., Is authority normal day. African American and Hispanic
delegated or kept to ones self? Are cell users are more intense and frequent
decisions reached by majority rule or by users of all of the phones capabilities
consensus building?) Attitudes toward than whites. Minorities send more text
disclosure (e.g., Is it appropriate to be messages and make more calls on average
frank about emotions or ask about personal than their white counterparts. Source: Pew
matters) Approaches to knowing (e.g., Research Centers Internet & American
analytic, scientific method, or affective, Life Project.
intuitive). Source: DuPraw, M.E., and 57NCI Smokefree TXT. Teens and texting:
Axner, M. (n.d.). Working on common 75% of teens between 12 and 17 own a
cross-cultural communication challenges. mobile phone 1 in 3 teens send 3,000 texts
Retrieved from the PBS website: per month Text messaging program designed
http://www.pbs.org/ampu/crosscult.html. as a smoking cessation intervention for
28Attitudes and values. Whether the teens ready to quit smoking Messages sent
individual or community is of primary for up to 4 weeks pre?quit and up to 6
importance Accepted roles of men, women, weeks post-quit date Free with unlimited
and children Preferred family structure texting plan Information collected from
Relative importance of folk wisdom, life user at sign?up: mobile #, age, gender,
experience, value of common sense compared quit date, and smoking frequency. Data:
with formal education and advanced degrees PEW Teens and Mobile Phones; Lenhart,
Ways that wealth is measured (material Ling, Campbell, & Purcell, 2010.
goods, personal relationships) Relative 58Text4Baby. Free cell phone text
value placed on different age groups messaging service for pregnant women and
Whether people are more comfortable with new moms from National Healthy Mothers,
traditions or open to new ways Favorite Healthy Babies Coalition Text messages
and forbidden foods Manner of dress and sent 3 times per week; available in
adornment Body language, particularly English and Spanish Negotiated free
whether touching or proximity is permitted messages with CTIA, the Wireless
in specific situations. Foundation, so that all messages are
29Low Literacy. freeeven without a text messaging plan or
30Never underestimate the need. 50 with limited texting plan (participating
million adults cant read as well as a 4th carriers) Messages are timed to the
or 5th grader. 42 million cant read at pregnant womans due date or the babys
all. Prose Literacy Levels in the U.S. date of birth Launched in February 2010
Sources: Grim illiteracy statistics More than 281,000 enrollees by January
indicate Americans have a reading problem. 2012.
(2007). Retrieved July 23, 2008, from the 59Find dissemination partners. Users are
Education Portal Web site: more likely to receive and use information
http://education-portal.com/articles/Grim_ that comes from a source they trust or see
lliteracy_Statistics_Indicate_Americans_Ha as credible. Hard-to-reach audiences are
e_a_Reading_Problem.html National exactly that: hard to reach. Your
Assessment of Adult Literacy, U.S. dissemination source can help you tailor
Department of Education. your message so that it resonates with
31Literacy. Reading grade levels are recipients. Your message is carried into
helpful, but not an absolute. Fry and/or the networks of others, not just your own.
SMOG Readability formulas do not measure: 60In Closing.
Cultural appeal. Audience response to 613 more tips for getting creative with
layout and graphics. Concept density. limited resources. Curate Crowdsource
Familiarity of medical and scientific Consider new partners.
information. Clarity of writing. Readers 62Thank you! Heather Pierce
motivation or readiness to learn. hpierce@palladianpartners.com.
32NIDA low-literacy website.
Reaching Your Audience Through Effective Health Communications.ppt

Reaching Your Audience Through Effective Health Communications

Reaching Your Audience Through Effective Health Communications

Pioneers - Pioneer camp sanitary educational establishment for pioneers and schoolchildren at the age of 7-15 in USSR, organized during summer or winter holidays by Komsomol or other organizations. Pioneers. The biggest pioneer camps are: Artek - the all-union camp Orlenok, Young guard, Zubrenok. Pioneers Truth (Pionerskaya Pravda) - the soviet children newspaper since 1925. Pioneers Zorka - all-union daily radio newspaper for pioneers and schoolchildren since 1925.

- Above - -. By, next to, beside - -. In - - , . Below - -. From - , -. Into - -. . Over - - - -.

Sydney - Entertainment and performing arts. Different festivals. Buildings and architecture. Tourism. New south wales. Infrastructure. History. The National Institute of dramatic art. Education. Surfing at Bondi Beach. Sydney. Sport and outdoor activities. Culture. Climate.

Jonathan Swift - Tale of the Tub (1696 1697) Battle of the Books. With historians it is quite the contrary; our thoughts are taken up with the actions, persons, and events we read, and we little regard the authors. ( ) . Part I: A Voyage To Lilliput (1699 1702) Part II: A Voyage to Brobdingnag (1702 1706) Part III: A Voyage to Laputa, Balnibarbi, Glubbdubdrib, Luggnagg and Japan (1706 1710) Part IV: A Voyage to the Country of the Houyhnhnms (1710 1715).

Holidays - It is a day off. Russian and English Holidays. Your project. This day men present different gifts to their wives. Mothers Day in England. What do you do on this day? Useful information. Introduction. People begin to prepare for this holiday beforehand. Womens Day in Russia. What are the differences?

Apple company - The company designs and manufactures hard ware products: the Macintosh line of computers, the iPod, the iPhone and the iPad. It is based in Cupertino, California. The company is Apple Inc. iPhone. The work is done by the student of the group F210K Sidorenko Nina. iPad. The companys profit is about $ 26 billion.


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