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Strategies for Career Success Chapter 21
Strategies for Career Success Chapter 21
Strategies for Career Success Chapter 21
Strategies for Career Success Chapter 21
Strategies for Career Success Chapter 21
Strategies for Career Success Chapter 21
Marketing Yourself: Interview (cont
Marketing Yourself: Interview (cont
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Strategies for Career Success

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1Strategies for Career Success Chapter 16Marketing Yourself: Resumes (cont.).
21. Heading Provide a phone number where you
2Introduction. What is your dream job will get messages if you are not home and
in sport management? General Manager of a professional email address you regularly
the Miami Heat? Director of Stadium check, and that your social media presents
Operations at Yankee Stadium? Athletic an image you want employers to see
Director at the University of Oregon? Objective Used to focus your resume
Marketing Director for the U.S. Olympic Education Include all colleges attended,
Committee? Director of Social Media for GPA if greater than 3.00, honors and
the NFL? How can you break into the sport awards, international/national exchange
industry? A love of sport is simply not experience.
enough to land a job in sport. How do you 17Marketing Yourself: Resumes (cont.).
begin to climb the sport industry ladder? Experience Think of your accomplishments
How do you market your most valuable (what you brought to the organization, and
resource—you? positive changes resulting from your
3Myths of Sport Careers: Myth 1. Sport work). Accomplishments Include major
management degree is a ticket to success. accomplishments demonstrating the
Increased number of sport management qualities an employer looks for in a
programs offered, resulting in increased potential employee Skills List all
number of people with similar background appropriate and/or relevant skills.
looking for similar jobs New Orleans Activities School, the local area, or
Hornets community relations position with region Athletics, student government, band
an annual salary of $25,000 generated 1000 member.
applications in 1 week. There are 18Final Resume Tips. Organize
advantages to a sport management degree information logically. Use a simple,
program, however; internship easy-to-read font. Tailor the information
opportunities, ability to build a network, to the job you are seeking. Pay attention
and gaining practical experience applying to spelling, punctuation, and grammar.
sport-related theories and principles is Making even one spelling error means the
arguably more valuable. employer may not consider you any further.
4Myths of Sports Careers: Myth 2. It’s Have several people proofread your
not who you know, it’s what you know. document. Consult the professionals in
Actually, it’s not who you know, it’s who your campus career office. Keep resume to
knows you. In the sport industry, people one page through effective formatting.
hire someone because of a personal 19
recommendation from someone else. Sport 20Marketing Yourself: Elevator Speech.
managers must expand networks to include An impromptu, informal 30-second to
all kinds of people. It is important to 1-minute conversation with an influential
tap into as many useful networks as person in the field Sometimes referred to
possible so that you can broaden your as “elevator pitch”: 1. Clarify your job
contacts and industry knowledge. target. 2. Put it on paper. 3. Format it.
5Myths of Sports Careers: Myth 3. Most 4. Tailor the pitch to them, not you. 5.
opportunities are in pro sports or NCAA Eliminate industry jargon. 6. Read your
Division I athletic departments. Number of pitch out loud. 7. Practice, practice,
jobs in professional sport is limited, and practice (then solicit feedback). 8.
people who get jobs in professional sport Prepare a few variations. 9. Nail it with
tend to stay in their jobs. Also, people confidence.
already in the industry tend to get 21Marketing Yourself: Cover Letter. Each
“recycled” when positions open up. resume must be accompanied by a cover
Colleges and universities are currently letter. Use the cover letter to enhance
dealing with economic setbacks that affect the resume, not restate it. Each letter
the amount of money spent on athletic should address the specific concerns of
programs, thus reducing new hiring. Extend the organization to which you are
search into goods and apparel, applying. Thoroughly research each
recreational sport, and the health and organization and, after careful analysis,
fitness area. write a letter that demonstrates your
6Myths of Sports Careers: Myth 4. Sport value to the prospective employer. Adapt
management jobs are glamorous and your letter for each situation and always
exciting. Sport managers labor in the be able to offer specific examples to
background so that others can enjoy the confirm the main points of your
spotlight. A sport manager very seldom, if experiences.
ever, gets to see any of the action of the 22Marketing Yourself: Cover Letter
game or event itself. Typical workweek for (cont.). Structure your letters of
event coordinator is 60 to 70 hours per application with three or four paragraphs:
week, including frequent late nights and Why are you writing? How did you learn of
weekends. Work of sport managers is the position? Why is it of interest to
similar to jobs in the corporate world, you? Demonstrate your knowledge of the
but they are unique in that they require organization. By including a reference to
industry-specific knowledge. the company, you form a positive
7Myths of Sports Careers: Myth 5. Sport connection from the start. Discuss your
management jobs pay well. In general, strongest qualifications that match the
salaries, especially starting salaries, position as you understand it. Provide
tend to be low in the sport industry. concrete evidence of your experience as it
There are so many applicants that relates to the job posting. Reinforce
employers can set salaries low. Demand for qualifications presented in your resume,
the jobs far outweighs the supply. Be but do not repeat them exactly. Show your
prepared for salaries around $35,000, strong writing skills. Request an
although some jobs will pay even less interview. Mention that you will call
(Belson, 2012). within a specific period of time to
8Finding a Job. Know yourself Find a discuss an appointment, and follow up
job utilizing your strengths, challenging accordingly.
you where you want to be challenged, and 23Marketing Yourself: Interview.
minimizing your frustrations. Career Preparation The more time you spend in
exploration Select aspects of the sport preparation, the more comfortable you will
industry that are most interesting to you be in the interview; consequently, the
and begin research. Once you can speak greater your opportunity for a successful
intelligently regarding the field of interaction. Take time to assess yourself.
interest, begin informational Evaluate your strengths and weaknesses.
interviewing. Evaluate the person you are, not the
9Finding a Job (cont.). Gain experience person you would like to be. Know the
Increased experience = Increased organization. Conduct necessary research.
marketability. Take advantage of 24Marketing Yourself: Interview (cont.).
internship opportunities available and The Interview Interviewers are looking not
gain experience in the industry. Create just for particular skills, but also for
your own volunteer opportunities. Job personal attributes of a successful
search strategy Finding a job requires professional. Interviews are limited in
time, energy, and thoughtful preparation. time; therefore, it is important to begin
Decide to make a certain number of phone appropriately. Become familiar with
calls, mail or email a certain number of behavioral-type interviewing questions.
applications, and/or research particular Best predictor of future performance is
organizations each week. Keep a journal of past performance in a similar situation.
your activities. Attend career fairs. 25Marketing Yourself: Interview (cont.).
10 Dress appropriately. Appropriate attire
11Informational Interviewing. Expands for an interview is a suit. The sport
your understanding of an industry, an industry may seem like a casual industry,
organization, or a particular job or but it is a business. Be early—it is
department by speaking to someone who is better to be 10 minutes early than 1
already there. Serves as a foundation for minute late! Shake hands firmly and smile,
your career while building a strong making eye contact with the person. Engage
network base. Have your questions prepared in conversation, but do not talk
before you call in the event the person incessantly (which sometimes happens if
you are trying to reach is available you are nervous). Be friendly, warm, and
immediately. Ask for suggestions on who interested.
else to contact in the industry of 26Marketing Yourself: Interview (cont.).
interest; consider alumni in the industry. Follow-up Assess the interview. Write a
Consult with Career Services center. thank-you note. Call the interviewer if
12Informational Interviewing (cont.). you have something to add. Call the
Some question suggestions to consider: organization if it hasn’t gotten back to
Please briefly describe what you do. What you in the designated time.
tasks take most of your time? How would 27What Makes a Successful Candidate? A
you describe your working conditions, successful candidate exhibits certain
including hours, pressure, pace, and so traits and skills. Some of these include
on? How does your position relate to the the following: Preparation:
rest of the organization? What particular Knowledge-interest in the employer and the
character and personality traits would you position Personal or soft skills:
suggest one needs to be successful in your Confidence, adaptability, flexibility,
position in this industry? What maturity, energy, drive, enthusiasm,
experiences, education, and other training initiative, and empathy Goal orientation:
would prepare me to enter this field? Ability to set short- and long-term goals
13Informational Interviewing (cont.). Communication skills: Written and oral,
Additional hints about the process: including listening and nonverbal
Conduct your interview at the communication skills Organizational
interviewee’s place of business. Dress skills: Teamwork, leadership, problem
appropriately: Wear business attire. Be identification and solving, and time
professional and articulate in your management.
presentation. Observe the setting, the 28What Makes a Successful Candidate?
overall culture of the organization, and (cont.). Experience: Ability to articulate
the relationships among the employees. the relevance of previous experience to
Bring copies of your resume and business the position for which you are
cards. While there, ask yourself if you interviewing Professional appearance:
would be comfortable working in this Business suits for men and women alike.
environment. Get business cards from each Remember, some people have allergic
person you meet. Send a personally written reactions to perfumes and colognes, so it
thank-you note immediately afterward. is best not to use them prior to your
14Other Sources of Information. interview. Tattoos? Have them visible at
Professional journals, relevant books, your own risk. They may not matter to some
publications, Web sites Most industry people, but they will to others.
segments have an association that provides Cross-cultural awareness: Multiple
support for the profession. Association languages, international or intercultural
Web sites provide valuable connections, experience Computer skills: Web site
current relevant information, and development, statistical packages, word
sometimes job postings. processing, spreadsheets, and desktop
15Marketing Yourself: Resumes. Present publishing.
yourself as a colleague, not “just” a 29Summary. Finding a job in the sport
student. Acknowledge your accomplishments industry is challenging, but the results
in activities, internships, and jobs. Use can be rewarding. Incorporating the
industry language. Present experience as information and techniques included in
lens toward career goal. Convey your this chapter, such as networking,
learning as well as your duties. Be informational interviewing, resume and
prepared with “talking points” cover letter writing, and interviewing
demonstrating the valuable personal skills, will help increase a student’s
attributes you bring to the workplace. understanding and marketability in the
Quantify whenever appropriate. Assemble a sport industry.
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