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The Shareholder Value of Brand

The Shareholder Value of Brand. Prepared for: MSI Conference: A Hard and Soft Look at Building Strong Brands Tony Siesfeld March 15, 2002. All rights are reserved. Members of MSI and academic researchers may make limited copies of this presentation, electronically or in print, solely for their internal, non-commercial use. Any other use of this presentation—including reproduction for purposes other than those noted above, modification, distribution, or republication—without prior written permission of the Author is strictly prohibited.

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