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A Brief History of Apple Innovation
A Brief History of Apple Innovation
Disclaimers
Disclaimers
“It's really hard to design products by focus groups
“It's really hard to design products by focus groups
History
History
1. The Personal Computer
1. The Personal Computer
2. The GUI
2. The GUI
3. Plug and Play
3. Plug and Play
4. The LAN
4. The LAN
5. Desktop Publishing
5. Desktop Publishing
6. Hypertext
6. Hypertext
7. AppleLink
7. AppleLink
8. The Modern Laptop
8. The Modern Laptop
9. Multimedia
9. Multimedia
10
10
11
11
The Dark Years 1995-97
The Dark Years 1995-97
12
12
13
13
14
14
15
15
16
16
17
17
18
18
19
19
20
20
The Future
The Future
More good stuff
More good stuff
Why Macintosh
Why Macintosh
Why not Macintosh
Why not Macintosh
Decisions, decisions
Decisions, decisions

Презентация: «A Brief History of Apple Innovation». Автор: Larry MacPhee. Файл: «A Brief History of Apple Innovation.ppt». Размер zip-архива: 976 КБ.

A Brief History of Apple Innovation

содержание презентации «A Brief History of Apple Innovation.ppt»
СлайдТекст
1 A Brief History of Apple Innovation

A Brief History of Apple Innovation

by Larry MacPhee Associate Director, e-Learning Northern Arizona University

2 Disclaimers

Disclaimers

The views expressed are those of the presenter and not necessarily the views of e-Learning or Northern Arizona University ? I have no relatives who work for Apple Computer, but I have made a fair bit of money buying and selling AAPL stock.

3 “It's really hard to design products by focus groups

“It's really hard to design products by focus groups

A lot of times, people don't know what they want until you show it to them” -Steve Jobs, 1998

4 History

History

Apple leads the personal computer (PC) industry not in market share, but in innovation. Apple introduces more new technologies to the public than any other computer company, and most of these technologies eventually find their way into all computers. Apple has shaped the PC industry like no other company. Not IBM. Not Intel. Not Microsoft. Not Adobe. Not HP. Not Dell. The following is a list of Apple firsts. Want to see the future computing? Watch Apple.

5 1. The Personal Computer

1. The Personal Computer

1977

Apple II

6 2. The GUI

2. The GUI

1984

Macintosh

7 3. Plug and Play

3. Plug and Play

since 1984

Plug and play

8 4. The LAN

4. The LAN

1984

AppleTalk

Local Area Network

9 5. Desktop Publishing

5. Desktop Publishing

1985

WYSIWYG

Desktop Publishing

10 6. Hypertext

6. Hypertext

1987

Hypercard

11 7. AppleLink

7. AppleLink

1989

AOL

12 8. The Modern Laptop

8. The Modern Laptop

1991

Powerbook

13 9. Multimedia

9. Multimedia

1993

Quicktime

14 10

10

The PDA

1993

Newton

15 11

11

Digital Photography

1994

Quicktake

16 The Dark Years 1995-97

The Dark Years 1995-97

Windows 95 Mac clones Brain drain Copland Performas Weak CEOs Sculley Spindler Amelio But finally…the return of Steve Jobs

17 12

12

The iMac

1998

Just in time for the Internet

18 13

13

Wireless

1999

Airport

19 14

14

Digital Video

2000

iMovie

20 15

15

MacOS X

2000 ->

MacOS X

21 16

16

Digital Music

2001

iTunes and iPod

22 17

17

The Switch to Intel

Processor parity Windows on Mac

2006

Intel

23 18

18

iPhone

Apple reinvents the cell phone

2007

24 19

19

AppleTV

Apple tries to repeat iPod’s success with movies

2007

25 20

20

iPad

Apple’s reinvents the computer…again

2010

26 The Future

The Future

The Post-Steve Era

27 More good stuff

More good stuff

http://www.apple-history.com http://www.folklore.org/index.py

28 Why Macintosh

Why Macintosh

Not a major target for hackers Very few viruses affect Macs Runs the most popular software Seamless Hardware-OS integration Low TCO (Total cost of ownership) High resale value Innovative industrial design Supportive user community High reliability High customer satisfaction The choice of creative professionals Runs Windows too iOS and MacOS are very similar

29 Why not Macintosh

Why not Macintosh

Some websites will treat you poorly Some services come later to Mac Some applications may not be available Gaming is a drag Some hardware/drivers not Mac compatible Harder to get local repairs More limited shopping options International customers have to wait Costs more up front than a budget PC Mac haters will pick on you You can still use your iPod with a PC Apple can be fickle towards its users

30 Decisions, decisions

Decisions, decisions

Is it worth it?

«A Brief History of Apple Innovation»
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