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Apple Pay Breakfast briefing 6 October 2015
Apple Pay Breakfast briefing 6 October 2015
In store In-app purchases Transport for London
In store In-app purchases Transport for London
UK high street retailers Potential to be many more as uses NFC readers
UK high street retailers Potential to be many more as uses NFC readers
Extra payment option
Extra payment option
No Oyster card or ticket required iPhone or Apple watch Create account
No Oyster card or ticket required iPhone or Apple watch Create account
UK Market
UK Market
70 million cards issued 259k bank-owned terminals available
70 million cards issued 259k bank-owned terminals available
June 2015 Over 80 million transactions - trebled since May 2014
June 2015 Over 80 million transactions - trebled since May 2014
Apple Pay UK launch 14 July 2015  1 million transactions in first 3
Apple Pay UK launch 14 July 2015 1 million transactions in first 3
HSBC & first direct NatWest Santander Nationwide Lloyds Halifax Bank
HSBC & first direct NatWest Santander Nationwide Lloyds Halifax Bank
Apple Pay devices
Apple Pay devices
How to use Apple Pay
How to use Apple Pay
Open Passbook (iOS8) or Wallet (iOS9) Tap to link a new card
Open Passbook (iOS8) or Wallet (iOS9) Tap to link a new card
How to set up Apple Pay
How to set up Apple Pay
How to use Apple Pay in store
How to use Apple Pay in store
How to use Apple Pay
How to use Apple Pay
How to use Apple Pay in app
How to use Apple Pay in app
How to use Apple Pay in app
How to use Apple Pay in app
How to use Apple Pay on TfL
How to use Apple Pay on TfL
Competitors
Competitors
Barclays bPay
Barclays bPay
Released end 2015 in US Payment available In store by NFC In app
Released end 2015 in US Payment available In store by NFC In app
South Korea - released August 1.5 million transactions $30million USA
South Korea - released August 1.5 million transactions $30million USA
Samsung pay
Samsung pay
Whats ahead
Whats ahead
Amazon One-Click Differentiates service Drives loyalty
Amazon One-Click Differentiates service Drives loyalty
High browsing rates on e-commerce But users switch to desktop to
High browsing rates on e-commerce But users switch to desktop to
Zero interaction retail experience
Zero interaction retail experience
Loyalty cards
Loyalty cards
Wheelchair users may not be able to reach and see PIN pad but holding
Wheelchair users may not be able to reach and see PIN pad but holding
Whats ahead
Whats ahead
Questions
Questions
Deloitte Mobile consumer report 2015 http://www
Deloitte Mobile consumer report 2015 http://www

: Apple Pay Breakfast briefing. : Guy Redwood. : Apple Pay Breakfast briefing.ppt. zip-: 7494 .

Apple Pay Breakfast briefing

Apple Pay Breakfast briefing.ppt
1 Apple Pay Breakfast briefing 6 October 2015

Apple Pay Breakfast briefing 6 October 2015

2 In store In-app purchases Transport for London

In store In-app purchases Transport for London

Apple Pay now accepted

3 UK high street retailers Potential to be many more as uses NFC readers

UK high street retailers Potential to be many more as uses NFC readers

that provide technology for contactless

In store

4 Extra payment option

Extra payment option

In-app

5 No Oyster card or ticket required iPhone or Apple watch Create account

No Oyster card or ticket required iPhone or Apple watch Create account

on TfL website to view journeys and payments Simple to apply for refunds when things go wrong

London Underground

6 UK Market

UK Market

7 70 million cards issued 259k bank-owned terminals available

70 million cards issued 259k bank-owned terminals available

2.5bn spend in 2015 H1 2014 - 27% of all card transactions in Leeds were contactless

Contactless in UK

8 June 2015 Over 80 million transactions - trebled since May 2014

June 2015 Over 80 million transactions - trebled since May 2014

Average spend of ?6.98 September 2015 Transaction limit raised to ?30 Not implemented by all retailers

Contactless in UK

9 Apple Pay UK launch 14 July 2015  1 million transactions in first 3

Apple Pay UK launch 14 July 2015 1 million transactions in first 3

days Payment limit ?30 With option to accept higher value because it has ID confirmation

Apple Pay in UK

10 HSBC & first direct NatWest Santander Nationwide Lloyds Halifax Bank

HSBC & first direct NatWest Santander Nationwide Lloyds Halifax Bank

of Scotland TSB Barclays

Apple Pay available most high street banks

Coming soon

11 Apple Pay devices

Apple Pay devices

iPhone 6 models Apple Watch 80% of Apple Watch owners use Apple Pay

12 How to use Apple Pay

How to use Apple Pay

13 Open Passbook (iOS8) or Wallet (iOS9) Tap to link a new card

Open Passbook (iOS8) or Wallet (iOS9) Tap to link a new card

Photograph your card Add security code And youre done

How to set up Apple Pay

14 How to set up Apple Pay

How to set up Apple Pay

14

15 How to use Apple Pay in store

How to use Apple Pay in store

16 How to use Apple Pay

How to use Apple Pay

16

17 How to use Apple Pay in app

How to use Apple Pay in app

18 How to use Apple Pay in app

How to use Apple Pay in app

18

19 How to use Apple Pay on TfL

How to use Apple Pay on TfL

20 Competitors

Competitors

21 Barclays bPay

Barclays bPay

Sticker, fob, wristband Purchased separately Pre-loaded from an account Limited to UK Visa & Mastercard No additional security required Mobile app to track spending & top up on the go

22 Released end 2015 in US Payment available In store by NFC In app

Released end 2015 in US Payment available In store by NFC In app

Direct competitor

Android Pay

23 South Korea - released August 1.5 million transactions $30million USA

South Korea - released August 1.5 million transactions $30million USA

- released 28 September Releasing soon UK, China & Spain Available on Galaxy S6 models Note 5 Uses Magnetic Secure Transmission (MST) so usable on swipe machines

Samsung Pay

24 Samsung pay

Samsung pay

24

25 Whats ahead

Whats ahead

26 Amazon One-Click Differentiates service Drives loyalty

Amazon One-Click Differentiates service Drives loyalty

Seamless payments

27 High browsing rates on e-commerce But users switch to desktop to

High browsing rates on e-commerce But users switch to desktop to

checkout Tricky to enter full details (address & credit card info) on the phone Phone payment can increase the number of spontaneous purchases

Enabling the spontaneity economy

28 Zero interaction retail experience

Zero interaction retail experience

Pick up an item Scan it in Pay from the app Walk out with your purchase

29 Loyalty cards

Loyalty cards

Integrating mobile payment with loyalty points to promote seamless checkout Coming with Wallet iOS9

30 Wheelchair users may not be able to reach and see PIN pad but holding

Wheelchair users may not be able to reach and see PIN pad but holding

phone out will be easier People with reduced hand mobility can use fingerprint ID and dont have to expose security by asking someone else to type PIN No need to remember PIN so easier for people with learning difficulties or mild dementia

Improving accessibility

31 Whats ahead

Whats ahead

Seamless payments in app could encourage app usage vs response websites More conversions on mobile Increase in smaller purchases

32 Questions

Questions

33 Deloitte Mobile consumer report 2015 http://www

Deloitte Mobile consumer report 2015 http://www

deloitte.co.uk/mobileuk/ US satisfaction with use http://www.nfcworld.com/2015/08/11/337076/apple-pay-gets-98-satisfaction-rate-for-in-store-purchases/ Support for UK banks http://appleinsider.com/articles/15/09/11/uk-banks-lloyds-bank-halifax-bank-of-scotland-add-support-for-apple-pay Contactless payments http://www.bbc.co.uk/news/business-31164806 Barclaycard bPay https://www.bpay.co.uk/home Samsung pay http://www.bbc.co.uk/news/technology-33957376 Android pay http://mashable.com/2015/05/29/android-pay-hands-on Using Apple Pay on TfL http://www.pocket-lint.com/news/134644-apple-pay-on-the-underground-9-top-tips-for-using-your-iphone-or-apple-watch-for-tube-travel Accessibility potentials http://www.bloorresearch.com/analysis/apple-pay-a-boon-to-people-with-disabilities/

References

Apple Pay Breakfast briefing
http://900igr.net/prezentacija/anglijskij-jazyk/apple-pay-breakfast-briefing-144564.html
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