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COMPANY PROFILE Corporate Marketing Last updated: 12 Jun 2013
COMPANY PROFILE Corporate Marketing Last updated: 12 Jun 2013
IN SEARCH OF INCREDIBLE
IN SEARCH OF INCREDIBLE

In Search of Incredible Campaign 2012 Euro Effie Silver Award Winner
In Search of Incredible Campaign 2012 Euro Effie Silver Award Winner
Tech Brand of the Year
Tech Brand of the Year
Its Intuitive  PadFone 2
Its Intuitive PadFone 2
Beyond the Rules  Transformer Pad
Beyond the Rules Transformer Pad
Break the Rules  ZENBOOK
Break the Rules ZENBOOK
ASUS DNA
ASUS DNA
ASUS Philosophy
ASUS Philosophy
The Business (I)
The Business (I)
Go Global with ASUS
Go Global with ASUS
Why ASUS
Why ASUS
Market Share
Market Share
Global Top 2 in Consumer Portable PC
Global Top 2 in Consumer Portable PC
Global Top 4 in Tablet Market
Global Top 4 in Tablet Market
Critically Acclaimed
Critically Acclaimed
Continuous Innovation (i)
Continuous Innovation (i)
Continuous Innovation (ii)
Continuous Innovation (ii)
Headline News: ASUS TAICHI
Headline News: ASUS TAICHI
Headline News: ASUS Transformer Book
Headline News: ASUS Transformer Book
Headline News: Transformer AiO
Headline News: Transformer AiO
Design Thinking  Start with People
Design Thinking Start with People
ASUS desktops  Leading in satisfaction with reliability
ASUS desktops Leading in satisfaction with reliability
Quality and Reliability
Quality and Reliability
Recognized Eco Initiatives
Recognized Eco Initiatives
Green ASUS Milestones
Green ASUS Milestones
Go Green with ASUS
Go Green with ASUS
COMPANY PROFILE Corporate Marketing Last updated: 12 Jun 2013
COMPANY PROFILE Corporate Marketing Last updated: 12 Jun 2013
Product Portfolio
Product Portfolio
Product Portfolio
Product Portfolio
Thank you
Thank you

: Asus Company profile. : Helen. : Asus Company profile.pptx. zip-: 4971 .

Asus Company profile

Asus Company profile.pptx
1 COMPANY PROFILE Corporate Marketing Last updated: 12 Jun 2013

COMPANY PROFILE Corporate Marketing Last updated: 12 Jun 2013

2 IN SEARCH OF INCREDIBLE

IN SEARCH OF INCREDIBLE

ASUS continues to deliver on our In Search of Incredible promise as we strive to become the worlds most admired leading enterprise in the new digital era. Our In Search of Incredible campaign, launched in 2011, symbolizes our Design Thinking Start with People philosophy. It extends beyond product design and development, sales and marketing, and illustrates our passion for the incredible in everything we do. This is the ASUS commitment to making life better through innovation.

3

Our search for incredible is about persistence. Its a never ending quest for perfection.

4 In Search of Incredible Campaign 2012 Euro Effie Silver Award Winner

In Search of Incredible Campaign 2012 Euro Effie Silver Award Winner

The ASUS In Search of Incredible campaign received a 2012 Silver Euro Effie award one of the most prestigious accolades in the field of marketing, advertising and communications. Led by Pierre Woreczek, Senior VP of Brand Strategy at McDonalds Europe, the Effie jury of 61 looks for advertising that goes beyond creativity, and rewards close co-operation between marketing and advertising partners. The campaign made ASUS the first Taiwanese brand to win an Euro Effie award.

5 Tech Brand of the Year

Tech Brand of the Year

ASUS Won Total 5 Awards The only other manufacturer to win 5 awards in one night was Apple about 3 years ago!

Many say the Transformer tablets are the iPads number one challenger, while its Ultrabooks are beyond reproach. The innovative, bold company is on a roll. Has ASUSs time come? T3, Gadget Award 2012

6 Its Intuitive  PadFone 2

Its Intuitive PadFone 2

The Verge: Forget the pad, this is a great phone in its own right engadget: Watch how we kept shaking the PadFone Station upside down and the phone still stayed inside its bay. Bild.de: Phone or tablet? The new ASUS "PadFone 2" is both - it is a smartphone that transforms into a tablet computer! 01net: ASUS PadFone 2, the most powerful phone in the world. CNET Asia: We love the concept of the smartphone-tablet hybridimproved on many aspects of it--for example, making it slimmer, lighter, faster and less unwieldy. amobil: Superfast tablet and phone at the same time Il Sole 24 ore Nova: Hybrid format innovation... ASUS has identified the needs of a market niche and is able to satisfy themThe company is really innovative Recombu: The PadFone 2 has had an impressive specifications boost since the original ASUS PadFone. T3: The PadFone 2 is not only bigger and faster, it is, combined, lighter than Apple's new iPad, add to that one of the most powerful processors in a smartphone and you're onto a winner Exame Inform?tica: ASUS is always in search of the incredible. Pctipp.ch: ASUS PadFone 2: faster, better, lighter HWZ: We continue to be impressed by ASUS's innovation on its productscertainly appeal to the growing market of consumers who demand more from a phone.

7 Beyond the Rules  Transformer Pad

Beyond the Rules Transformer Pad

ASUS' Eee Pad Transformer beat the iPad 2 to the top prize, despite stronger demand for Apple's device. Hardware aside, the ASUS also beats the iPad on a variety of fronts including software The Washington Post ASUS Eee Pad Transformer is Stuff's gadget of the year - BBC News (3 November 2011)

8 Break the Rules  ZENBOOK

Break the Rules ZENBOOK

The ASUS ZENBOOK UX31 was recognized as the Laptop of the Year at the 2011 Engadget Awards - Readers Choice. The ZENBOOK UX31 was also hailed as the Computer of the Year at the T3 Gadget Awards 2012.

http://awards.t3.com/categories/computer-of-the-year/asus-zenbook-ux31

http://www.engadget.com/2011readerschoice/

9 ASUS DNA

ASUS DNA

ASUS places great importance on the five virtues of Humility, Integrity, Diligence, Agility, and Courage. Our employees embody these five virtues and are fundamental to the company. Together, we shape a culture that is different, a culture that looks ahead to future developments.

The Worlds Most Admired Leading Enterprise in a New Digital Era ?????????????????

ASUS 5 Virtues: Humility, Integrity, Diligence, Agility, Courage ? . ? . ? . ? . ?

Professional Engineers Mindset & Behavior ???????? ?????

Value Creating Entrepreneur's Mindset & Behavior ???????? ?????

Innovative Artists Mindset & Behavior ???????? ?????

10 ASUS Philosophy

ASUS Philosophy

Inspire, motivate and nurture our employees to explore their highest potential Commit to integrity and diligence; focus on fundamentals and results Endlessly pursue to be the No. 1 in the areas of quality, speed, service, innovation and cost-efficiency Strive to be among the world class green high-tech leaders and to provide valuable contributions to humanity and the environment

11 The Business (I)

The Business (I)

ASUS closed 2012 on a high, with revenues hitting US$14 billion. As of September 2012, the brand is estimated to be worth US$1.662 billion*.

14

11.9

10.1

7.66

Revenue US$ (billions)

*Interbrand Best Taiwanese Brands Report

12 Go Global with ASUS

Go Global with ASUS

ASUS products are recognized throughout the world and we have a strong global presence.

New Zealand

13 Why ASUS

Why ASUS

Market Share Critically Acclaimed Continuous Innovations Design Thinking Start with People Quality and Reliability Recognized Eco Initiatives

14 Market Share

Market Share

#1 Motherboard Since 1989, ASUS has shipped over 465 million motherboards. Placed end to end, they can form a chain long enough to circumnavigate the globe more than three times.

15 Global Top 2 in Consumer Portable PC

Global Top 2 in Consumer Portable PC

ASUS has consistently posted significant year-on-year growth in terms of consumer portable PC units shipped establishing the brand among the worlds Top 2 vendors.

ASUS Market Share and Rank- Consumer Portable PC (2012)

Source: IDC 2012 (Q4)

16 Global Top 4 in Tablet Market

Global Top 4 in Tablet Market

According to figures from IDC, we shipped 3.1 million tablets in Q4 2012, making us the worlds fourth largest tablet vendor. These numbers show a whopping 402.3% year-on-year increase from Q4 2011 and increased our tablet market share from 2% to 5.8% for Q4 2012.

Source: IDC 2012 (Q4)

17 Critically Acclaimed

Critically Acclaimed

ASUS products received 4,168 awards and plaudits in 2012 alone = An average of 11 awards a day.

18 Continuous Innovation (i)

Continuous Innovation (i)

15 ASUS products received the CES Innovations Award in 2013.

ROG G46VW gaming notebook ROG Vulcan PRO gaming headset ROG GX1000 gaming mouse TYTAN CG8890 ROG Maximus V Formula TUF Sabertooth Z77 ASUS VariDrive ASUS Audio Dock

PadFone 2 Taichi Zenbook VivoTab TF810C Designo MX279H Designo MX299Q ProArt PA249Q

ProArt PA249Q

ROG Maximus V Formula

PadFone 2

Zenbook

Vivotab TF810C

19 Continuous Innovation (ii)

Continuous Innovation (ii)

ASUS products won numerous awards at Computex Taipei 2013.

ASUS Taichi Ultrabook won the Best Choice of the Year, Best Choice Golden Award, and a Computex d&i Gold Award. ASUS Transformer AiO - Best Choice Award in the Design category. ASUS Cube with Google TV - Best Choice Award for Display and Digital Entertainment Computex d&i Award winners include:

PadFone Infinity Designo MX LED Series displays B1/H1 Series projectors SDRW-08U5S-U external DVD writer Wireless Duo external Wi-Fi HDD TranSleeve Keyboard for ASUS VivoTab Folio Key keyboard/cover combo for the MeMO Pad Smart 10 VariDrive optical disc drive ASUS ROG GX1000 Eagle Eye gaming mouse RP-N53 dual band wireless N600 range extender

20 Headline News: ASUS TAICHI

Headline News: ASUS TAICHI

Time: Use the TAICHI as a Windows 8 Ultrabook, or fold the screen all the way over to use it as a Windows 8 tablet. FoxNews.com: The ASUS TAICHI is the best of this new generation of convergence computers, offering not only a compelling way to switch between tablet and notebook modes, but a revolutionary technical solution to a common business problem. The Verge: The internal and external screens can be set to mirror one another or work independently, allowing two users to run separate applications at the same time. Engadget: ASUS' new TAICHI series packs displays on both the front and the rear, letting you use the device in a variety of configurations. CNET: TAICHI: Tablet, ultrabook, or both?

21 Headline News: ASUS Transformer Book

Headline News: ASUS Transformer Book

Washington Post: Each offers some new unique twists and turns including one laptop with two screens but perhaps the smartest move by ASUS is to re-use the popular design from its Android tablet and dock, the Transformer Prime. Time: Im most interested to hear about ASUS tablets, which according to Bloomberg will have detachable keyboard docks similar to the companys Android-based Transformer series (pictured above). A Windows version would be useful for running legacy software in laptop mode and new Metro-style apps in tablet mode, so Im hoping ASUS announces at least one tablet based on x86 architecture.- Time Techland ANANDTech: ASUS have shown us their latest innovations, including the new ASUS Transformer Book. In almost every way, this looks like a normal ultrabook. The difference however, is that it transforms into a tablet.

22 Headline News: Transformer AiO

Headline News: Transformer AiO

ANANDTech: ASUS seem to want to convert everything to a Transformer, and this device is no exception. As an AiO it sits with a dock containing a powerful system behind it using discrete graphics and an Ivy Bridge processor. Engadget: In addition to running two OS', the AiO has dual form factors: you can use it as a traditional all-in-one if you like, or you can detach the screen from the base and use it as a wireless display AndroidCommunity: Essentially what the Transformer AiO will be is a complete Windows 8 computing experience on a 18.4-inch LED backlit device that comes attached to a rather large dock. The Transformer AiO initially runs Windows 8, but a button push will cause the behemoth to boot into Android 4.0 Ice Cream Sandwich and become a tablet. ComputerWorld: Also unusual was ASUS Transformer AiO, which looks like a normal, all-in-one PC but has detachable, 18.4-inch touch-screen that can be used as a wireless display. More unusual, at the push of a button the display can switch from Windows 8 to Android, becoming "the world's biggest tablet."

23 Design Thinking  Start with People

Design Thinking Start with People

ASUS products have won numerous international industrial design awards and have once again demonstrated their outstanding design quality and innovation by taking home no less than 10 accolades at the iF Design Awards 2012. 9 iF Awards 2013 (Germany) 8 Red Dot Awards 2013 (Germany) 10 iF Awards 2012 (Germany) 10 iF Awards 2011 (Germany) 6 Red Dot Awards 2011 (Germany) 6 Good Design Awards 2011 (Japan) 11 iF Awards 2010 (Germany) 6 iF China Awards 2010 5 Red Dot Awards 2010 (Germany) 12 Good Design (Gmark) Awards 2010 (Japan) 3 Most Successful Design Award 2010(China) 2 Golden Pin Awards 2010 (Taiwan) 3 International Design Excellence Awards (IDEA) 2010 (USA)

24 ASUS desktops  Leading in satisfaction with reliability

ASUS desktops Leading in satisfaction with reliability

ASUS computers reflect a tradition of the finest quality, innovation and longevity. Based on the PCWorld USA 2012 reader survey of tech satisfaction, reliability, and service, users ranked ASUS as a leading choice for desktop PCs, citing high satisfaction with their value, connectivity, ease of use and reliability. The survey also found ASUS desktop PCs were one of the most likely to be recommended to others.

ALL-IN-ONE PC

Commercial Desktop

Eee Box PC

Consumer Desktop

Source: http://www.pcworld.com/article/2020964

25 Quality and Reliability

Quality and Reliability

ASUS products are consistently recognized for their innovation and quality

*Inclusion of this slide is entirely at the local markets discretion; with the option to replace with locally won awards.

Strong scores for Reliability and Value for Money sees ASUS as this year's Highly Commended laptop manufacturer. PC Pro Excellence Awards 2011 http://www.pcpro.co.uk/html/awards-2011/index.php?pageId=1#ixzz207JOUJRq

The Transformer deserved to win in both (Laptop of the Year and Tablet of the Year) categories due to its clever design, build quality, versatility and excellent value. It impressed our judges who had no hesitation in naming it Product Of The Year 2011. Cliff Jones, editor, TrustedReviews http://www.trustedreviews.com/news/eee-pad-transformer-named-product-of-the-year

26 Recognized Eco Initiatives

Recognized Eco Initiatives

The Green ASUS philosophy is focused on safeguarding our planet. We believe in adopting an eco-friendly approach towards every aspect of our business in a bid to lower our environmental impact as we strive towards our Zero Pollution goal.

1st Halogen-free motherboard in the world

Greenest consumer electronics product

The ASUS VW247H-HF is the worlds first halogen-free display and is recognized as the Greenest Computer Electronics product by a 2011 Green Peace survey.

ASUS strives to elimination of harmful substances from the production process and produced the ASUS P7P55D-E/HF the worlds first halogen-free motherboard.

27 Green ASUS Milestones

Green ASUS Milestones

First Taiwanese company to receive EPEAT Gold award (2008) First notebook manufacturer to receive the EU flower certificate (2008) First notebook manufacturer to receive the EPD certificate (2009) First notebook manufacturer to receive the Carbon Footprint certificate (2009); with the ASUS U53JC Bamboo notebook being recognized for its achievements in the areas of Eco Design and Carbon Reduction (2010) First of the Top 10 IT product manufacturers to receive the Japan Eco Mark ASUS UL30A notebook and VW247H-HF monitor are recognized as The Greenest Products in their respective categories in the 2010 Greenpeace Electronics Survey Recognized in the 2011 Energy Star Awards for Excellence in Energy Efficient Product Design U53SD becomes the first notebook to receive the PAS 2060:2010 Standard for Carbon Neutrality * Halogen-free manufacturing on selected MB, NB, PDA, LCD, Eee PC and VGA products since 2009

28 Go Green with ASUS

Go Green with ASUS

ASUS products are recognized throughout the world and comply with a myriad of eco-friendly standards and initiatives.

New Zealand

29 COMPANY PROFILE Corporate Marketing Last updated: 12 Jun 2013
30 Product Portfolio

Product Portfolio

System & Handheld

Top row (L R): ASUS ZENBOOK, ASUS TAICHI, X450, ROG G75, ASUS N550 Bottom row (L R): ASUS VivoBook, PadFone Infinity, ASUS MeMO Pad Smart 10, ASUS MeMO Pad HD7, ASUS Fonepad,, Transformer Book, ASUS VivoTab

31 Product Portfolio

Product Portfolio

Open Platform

Top row (L R): Transformer AIO, PQ321Q, Z87-Deluxe, SABERTOOTH Z87, Maximus VI Extreme, G10 Bottom row (L R): SDRW-08U5S-U, Vivo PC, Vivo Mouse, P1 LED projector, RT-AC68U, ROG Poseidon, ASUS Cube with Google TV, ROG Orion PRO, Xonar Essence STU

32 Thank you

Thank you

Asus Company profile
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