Channel One Russia Hotel Partnership Programme

Channel One Russia Hotel Partnership Programme

Information support for Russian tourists

With the support of the Federal Agency for Tourism and Culture Ministry of the Russian Federation.

Channel One Russia — is the largest, most popular and respected

Russian-language TV network in the world

A reliable source of information and entertainment for over 250 million TV viewers all over the world. A favorite TV channel for over 20 million Russian tourists, annually going abroad, and millions of Russian-speaking viewers living outside the Russian Federation. Does not encrypt the signal, which is freely accessible in any area of the world. Has an extremely popular web-resource, visited monthly by over 1 million viewers.

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Russians highly appreciate comfort when they are abroad

> 50 million which shows a 20% increase in the first six months of 2013 in comparison with the same period in 2012

How many Russians go abroad?

2011

2012

2013

43 725 777

47 812 920

Source: Russiatourism (Russia's Federal Agency for Tourism) for 2011–2013

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Russians highly appreciate comfort when they are abroad

How do Russian tourists prefer to travel abroad?

Where do Russian tourists stay?

25,8%

24,3%

16,3%

11,9%

a couple's journey

the whole family

1 or 2 friends

with children

solo travelling

10,1%

with a group of friends

4,8%

with colleagues

4,2%

with fellow -traveler

2,6%

Source: Synovate Comcon, Russian Target Group Index, H1 2013, Russia

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8 billion* a year! *Tourist spendings by Russians abroad in 2012

Russians spend a lot of money travelling

Source: Interfax/Tourism, Euromonitor, Global Blue

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?

77% of Russian tourists find it difficult to understand foreign languages

44%

33%

Knowledge of foreign languages

NO knowledge

beginner

intermediate

16%

advanced and fluent

7%

Source: Public Opinion Foundation, 2013

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That’s why all of them want to watch Russian TV abroad

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?

Channel One Russia, with the support of the Federal Agency for Tourism presents:

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Channel One Russia Hotel Partnership Programme

for TOURISTS a wide range of reliable and high-quality hotels; the opportunity to choose a hotel where Channel One Russia is launched.

for HOTELS how to connect to Channel One Russia; new level of your promotion in Russia.

Benefits of participating in the project: increased numbers of tourists due to viewers of Channel One Russia => 250 mln. people worldwide; additional marketing support: hotel link on our website http://projects.1tvrus.com/hotels and personal profile of your hotel with news and special offers and recommendation; accessibility ? Channel One Russia is based on satellites that broadcast the world's most popular channels; meeting the needs of tourists and strengthening their loyalty. Free of charge for hotels!

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Why choosing Channel One Russia is the right business solution

1.

It offers the widest coverage in Russia and abroad. It is the most popular Russian-language TV Channel.

2.

Source: TNS Russia

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Strong arguments to choose Channel One Russia

3.

4.

5.

The unique programming of Channel One Russia meets the interests of a wide range of viewers. The most topical news, live events, popular films and television premieres all the year around the world. Channel One Russia is developing its own popular web-resources:

Channel One Russia Hotel Partnership Programme banner

1tv.ru* ? unique visitors: 9.803.844 ? visits: 23.236.183 ? page views : 61.684.730

1tvrus.com* ? unique visitors: 402.922 ? visits: 964.250 ? page views: 2.868.884

*Satistics for average visits over a period of 30 days

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It is EASY to join Channel One Russia Hotel Partnership Programme

Once the channel has been connected, you can add your hotel to our catalogue at http://hotels.1tvrus.com/ihave

“Perviy kanal Europa”

“Perviy kanal Europa”

“Perviy kanal Asia”

“Perviy kanal Asia”

Europe: ?Austria ?Andorra ?Belgium ?Bulgaria ?Great Britain ?Hungary ?Germany ?Denmark ?Greece ?Ireland ?Spain ?Italy ?Cyprus ?Malta ?Monaco ?Netherlands ?Norway ?Poland ?Portugal ?Romania ?Serbia ?Slovakia ?Slovenia ?Finland ?France ?Croatia ?Montenegro ?Czech Republic ?Switzerland ?Sweden. Asia: ?Israel ?Jordan ?United Arab Emirates ?Turkey.

Asia, Australia, Oceania: ? Australia ?New Zealand ?Vietnam ?Cambodia ?Malaysia ?Hong Kong ?Singapore ?South Korea ?Japan ?India ?Indonesia ?Maldives ?Thailand ?Sri Lanka.

Satellite

Asiasat 5 (100,5 E)

Satellite

Eutelsat 13 (Hotbird 6)

Orbital position

100,5° E

Orbital position

13° E

Frequency

4 000 MHz

Frequency

12 597 MHz

Polarization

H

Polarization

V

Symbol rate

28,125 Msymb/s

Symbol rate

27,5 Msymb/s

FEC

3/4

FEC

3/4

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1tvrus

com/hotels

We are sure Russian tourists will choose your hotel while planning their trip. Be the FIRST with CHANNEL ONE !

phone: +7 (495) 540-55-80 fax: +7 (495) 617-51-14 e-mail: hotels@1tvrus.com

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