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Counting the Net: Internet Access Indicators
Counting the Net: Internet Access Indicators
Topics
Topics
Reason
Reason
Physical indicators
Physical indicators
Hosts
Hosts
Telephones
Telephones
PCs
PCs
Cellphone meets the PC
Cellphone meets the PC
People indicators
People indicators
Awareness
Awareness
Coverage
Coverage
Users
Users
Subscribers
Subscribers
Policy indicators
Policy indicators
ISP market
ISP market
Pricing
Pricing
Usage
Usage
Conclusions
Conclusions
Putting it all together for Singapore
Putting it all together for Singapore
One-stop shopping
One-stop shopping
Sources, Samples & Ideas
Sources, Samples & Ideas
A word from the advertiser
A word from the advertiser
Public access
Public access
‘Soft’ indicators
‘Soft’ indicators
Analysis
Analysis
Quality of Service
Quality of Service
Profiles
Profiles
e-commerce
e-commerce
www
www

Презентация: «Counting the Net: Internet Access Indicators». Автор: Michael Minges. Файл: «Counting the Net: Internet Access Indicators.ppt». Размер zip-архива: 515 КБ.

Counting the Net: Internet Access Indicators

содержание презентации «Counting the Net: Internet Access Indicators.ppt»
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1 Counting the Net: Internet Access Indicators

Counting the Net: Internet Access Indicators

Michael Minges minges@itu.int International Telecommunication Union (ITU) Switzerland

The views expressed are those of the author and may not represent those of the ITU or its Members

2 Topics

Topics

Reason Indicators – The 3 ‘P’s

Conclusions Sources & Samples

3 Reason

Reason

Internet indicators essential for quantifying “The State of the Internet” & the “Digital Divide” A variety of statistics are used to measure Internet access Data often not comparable, poor choice of indicators, statistics not available for many developing countries

“...analysts largely ignore the developing world, and the paucity of information available about the developing countries' use of technology guarantees that they will remain on the global scrap heap.”?NUA

4 Physical indicators

Physical indicators

Need infrastructure for accessing the Internet Host computers Telephone lines Personal computers

5 Hosts

Hosts

Host computers most commonly (ab)used indicator of Internet penetration What are we trying to measure? Where is that dot.com?

Internet domain names Top 5 countries As % of population, 7-99

Source: ITU adapted from www.isc.org

6 Telephones

Telephones

Dial-up still most common Internet access method

Broadband Lines (ISDN, leased, DSL) Other connection indicators Cable TV subscribers Mobile phone subscribers

7 PCs

PCs

PC most common method of accessing the Internet Breakdown between business and household useful Difficult to obtain for developing countries Often proprietary data

8 Cellphone meets the PC

Cellphone meets the PC

Cellular evolution 1G: Analog 2G: Digital SMS 2.5G: WAP, GPRS i-mode

3G: IMT-2000, UMTS, W-CDMA Handset as terminal or modem?

i-mode subscribers 000s

Source: NTT DoCoMo.

9 People indicators

People indicators

10 Awareness

Awareness

Awareness of Internet far from universal!

Some people just do not want to use it

Singapore: Level of Internet Awareness

“Can’t surf, won’t surf -15 million say ‘No’ to Internet”—Which?Online

Source: National Computer Board, 1998. http://www.ec.gov.sg/ECSurvey.html

11 Coverage

Coverage

To be covered by Internet (access) is not same as using it! Where is Internet used from? Households with a telephone example

Towns with Internet Schools with Internet Cybercafes and other public access points Distance from Internet Time from Internet

South African households

Source: Statistics South Africa. 1997 Census in Brief.

12 Users

Users

Basic and comprehensible measure of Internet access No standard definition of user population, frequency or type of usage

Many collecting NUA Nielsen Statistical offices poor but improving coverage of developing countries

13 Subscribers

Subscribers

Most measurable access indicator Available from ISP associations, government sources, ISPs Paid versus free access Not always close relationship between subscribers and users Dis-aggregate

14 Policy indicators

Policy indicators

Statistics that have an impact on the development of the Internet ISP market Pricing Usage

15 ISP market

ISP market

Qualitative rather than quantitative is more relevant

Competition? Operational versus licensed? Price of license? Allowed own infrastructure? Peering?

16 Pricing

Pricing

Affordability major barrier to Internet use Internet tariff comparisons complex ISP charge Telephone usage Different access (telephone, ISDN, DSL, cable modem, satellite, leased line)

17 Usage

Usage

From a policy perspective, useful to know how long users are spending on the Internet Low usage might reflect affordability or lack of sophistication Methodology

“Having to pay for local phone charges discourages heavy usage”?Nielsen

18 Conclusions

Conclusions

Usage of standard set of indicators Governments need to coordinate of collection, compilation and dissemination of Internet indicators One-stop ‘shopping’ International assistance for developing countries

19 Putting it all together for Singapore

Putting it all together for Singapore

Category

Indicator

Value

Date

*

Infrastructure

Hosts

148’249

01/99

1

Telephones

1.9 m

04/00

2

PCs (home)

47%

12/98

3

Access

Population

3.2m

06/99

3

Awareness

92%

1988

2

Coverage

99%

6

Users

0.4/1.7m

03/00

4

Subscribers

1.7 m

04/00

2

Policy

ISPs

18

06/00

2

Price 1 hour

US$0.50

07/00

5

Usage

6:18

03/00

4

* 1/ ISC. 2/ IDA. 3/ SingStat. 4/ Nielsen. 5/ Starhub. 6/ ITU estimate.

School+Work+Home

20 One-stop shopping

One-stop shopping

Ability to obtain all relevant data from one location International assistance

“…fund the extension of the European Survey on the Information Society to CEECs and, in particular, to identify and analyse regional disparities in terms of basic telecommunications services, information infrastructures and applications.” ?EU

21 Sources, Samples & Ideas

Sources, Samples & Ideas

Advertising Public access ‘Soft’ indicators Analytical Quality of service Profiles e-commerce

22 A word from the advertiser

A word from the advertiser

Ireland, April 2000

Internet Universe

All members (2+) of households which currently have access to the Internet

712,741

Active Internet Universe

All members of the universe who actually use the Internet during the period

319,121

Unique Sites Visited

A unique URL (e.g. www.acnielsen.com)

17

Page Views

The total number of times a web page has been fully loaded on the user's browser

358 (month)

Source: Nielsen//NetRatings.

23 Public access

Public access

Turkey

Total

# Online

% Online

Primary & secondary schools

62’000

190

0.3

High schools & universities

80

66

82.5

National ministries

18

15

83.3

Regional & local authorities

4’179

82

2.0

Hospitals & clinics

1’098

56

5.1

Museums

283

29

10.3

Libraries

811

48

5.9

Source: ESIS.

24 ‘Soft’ indicators

‘Soft’ indicators

Government

www.freedomhouse.org www.gksoft.com/govt

“…45 countries now restrict Internet access…” —Freedom House

Income

UNDP Human Development Report www.undp.org/hdro

Literacy

Education

Language -Users -Content

www.glreach.com/globstats/index.php3 www.sil.org/ethnologue www.isoc.org:8080/palmares.en.html

25 Analysis

Analysis

26 Quality of Service

Quality of Service

Dial-up system availability (able to connect 95% of the time) Service activation time (less than 3 working days) Number of complaints per 1’000 subscribers

27 Profiles

Profiles

Breakdown of users useful for understanding who has access and who does not

“… there is a growing digital divide between those who have access to the Internet and those who don't, and that the divide exists along the lines of education, income, region and race.”—Bill Clinton

28 e-commerce

e-commerce

Consultants love it!

Your guess is as good as mine What is it? B2B vs. B2C Developing methodology See www.singstat.gov.sg/EC/echome.html Business use of web

29 www

www

itu.int/ti

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