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F.O.C.U.S. on Posters Tips for Making Successful Posters, Websites,Projects, Book Covers and a Whole Lot More! by Phillip Martin |
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F.O.C.U.S. on PostersFocus on these five key points for better projects. The first key is . . . F O C U S |
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F.O.C.U.S. on PostersFocus on these five key points for better projects. The first key is . . . Fonts O C U S |
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FontsFont choice is important. If you look at ads, they usually use no more than three fonts. Often, they use one font but in 2 or 3 sizes. |
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FontsIf an ad uses all capital letters, it is usually a simple font. |
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FontsFonts that are more complicated are not as easy to read if they are all written with capital letters. |
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FontsYou will almost never see ads with rainbow lettering (either top to bottom as seen here or left to right with different letters.) |
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FontsIt may be attractive but it is harder to read than solid colors on words. |
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FontsYou almost never see an ad that has every other word (or every other letter) in a different color. |
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FontsMost lettering in ads goes left to right; not in spirals, up-and-down, or diagonally. |
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FontsYou need to also use these concepts in your posters. What is good with the fonts here? What could have been done better? Find out on the next slide. |
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FontsYes, most important of all, when you draw your own letters, use a ruler. If you use only capital letters, draw two lines. If you also make lower case letters, use three lines. |
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FontsYes, most important of all, when you draw your own letters, use a ruler. If you use only capital letters, draw two lines. If you also make lower case letters, use three lines. Don’t press hard with the pencil when you draw the lines. You will later need to erase them. |
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F.O.C.U.S. on PostersFor successful projects, you must also focus on . . . Fonts Oops! Watch that Glue! C U S |
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Oops! Watch that GlueUse glue sparingly. You want to use enough to properly hold your papers in place. But, you don’t want to use so much glue that it leaks out on the front. |
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Wow! WowWow! |
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Careful GluingThis poster is so beautiful! Lots of cats were individually cut out. However, the text and pictures were not secure. |
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Oops! Watch that GlueKeep your hands clean and glue-free. |
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Oops! Watch that GlueKeep your hands clean and glue-free. Be careful in placing pieces on the poster so that they aren’t accidentally crooked. |
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Oops! Watch that GlueThis is a great photograph, with excellent emphasis, but just like on some students’ posters, the text is crooked (because I made it that way.) |
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F.O.C.U.S. on PostersFor successful projects, don’t forget about . . . Fonts Oops! Watch that Glue! Careful Cutting U S |
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Careful CuttingIf you want things square, measure or use a cutting board. Note how the yellow text boxes are crooked. |
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Careful CuttingPlan ahead. Straight corners and edges really make a huge difference in how your project looks. |
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Careful CuttingWhen adding a border, be sure all sides are equal. The trim could be more evenly cut, but what a great poster! |
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Careful CuttingIf the object is not square, take time to carefully cut. |
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Oops!A round border around the graph is very clever, but also very hard to cut evenly. |
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Wow!However, a compass can solve this problem easily. |
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F.O.C.U.S. on PostersFor successful posters, you must also consider the . . . Fonts Oops! Watch that Glue! Careful Cutting Use of Color S |
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Use of ColorMany kids’ posters and websites use too many colors with the lettering. As a rule, use no more than three colors. Two is even better. |
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Use of ColorIt’s hard to get better than this poster. Only two colors were used for all of the lettering. |
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Use of ColorDon’t use dark letters on dark paper or light letters on light paper. Contrast is important. |
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Use of ColorDon’t use dark letters on dark paper or light letters on light paper. Contrast is important. The art needs emphasis to be easily read. |
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F.O.C.U.S. on PostersFor successful projects, finally, you must . . . Fonts Oops! Watch that Glue! Careful Cutting Use of Color Stress for Success |
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Stress for SuccessSome posters look like Where’s Wally ads with so much clutter you don’t know where to look. Your projects need something emphasised, something stressed. It is usually the title and / or a piece of art. |
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Stress for SuccessScience fair posters need to have a lot of information. There is no way around that. But, for other posters, less is more. Less wording and information makes for a more attractive poster. |
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Stress for SuccessThere is so much information! But, the stressed title is very attractive. |
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Stress for SuccessThe people behind this ad campaign understood the concept that “less is more”. |
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Stress for SuccessSome ads stress the title. It’s the first thing you see. |
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Stress for SuccessSome ads stress the art to capture your attention. |
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Stress for SuccessOther ads balance between the two. |
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Stress for SuccessAlmost no ads focus on the written text. It’s important, but when it comes to writing on a poster, remember less is more. |
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Stress for SuccessThis poster has a lot of good information, but most people will not take the time to read all of it. |
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F.O.C.U.S. ReviewNow that you have “F.O.C.U.S.ed” on steps for making a good project, look at these examples made by students -- and people who should have been AIS students. What have they done well? What could they have improved upon? |
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Example 1 |
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Example 1Okay. Good choice of colour for fonts. |
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Example 1Okay. Good choice of colour for fonts. Okay. Large centre photo. |
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Example 1Okay. Good choice of colour for fonts. Okay. Large centre photo. Okay. Good contrast. |
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Example 1Okay. Good choice of colour for fonts. Okay. Large centre photo. Okay. Good contrast. Oops! Too much clutter on the page. |
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Example 1Okay. Good choice of colour for fonts. Okay. Large centre photo. Okay. Good contrast. Oops! Too much clutter on the page. Oops! Two fonts works better than two fonts plus italics. |
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Example 1Okay. Good choice of colour for fonts. Okay. Large centre photo. Okay. Good contrast. Oops! Too much clutter on the page. Oops! Two fonts works better than two fonts plus italics. Oops! Wrong choice of photos. |
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Example 1 |
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Example 2 |
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Example 2Wow! Excellent use of fonts! |
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Example 2Wow! Excellent use of fonts! Wow! Careful trim around the text. |
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Example 2Wow! Excellent use of fonts! Wow! Careful trim around the text. Wow! Neatly glued together and nothing is crooked. |
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Example 2Wow! Excellent use of fonts! Wow! Careful trim around the text. Wow! Neatly glued together and nothing is crooked. Wow! Good use of photographs and three dimensional information. |
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Example 2Wow! Excellent use of fonts! Wow! Careful trim around the text. Wow! Neatly glued together and nothing is crooked. Wow! Good use of photographs and three dimensional information. Oops! Fewer colours for text background would have looked better. |
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Example 3 |
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Example 3Okay. Good choice of fonts. |
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Example 3Okay. Good choice of fonts. Okay. Good globe art. |
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Example 3Okay. Good choice of fonts. Okay. Good globe art. Oops! Logos should NEVER be the main attraction in a poster. NEVER! |
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Example 3This poster shows how logos are supposed to be used in advertising. |
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Example 3Okay. Good choice of fonts. Okay. Good globe art. Oops! Logos should NEVER be the main attraction in a poster. NEVER! Oops! Too much information. |
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Example 3Okay. Good choice of fonts. Okay. Good globe art. Oops! Logos should NEVER be the main attraction in a poster. NEVER! Oops! Too much information. Oops! Bland colours make this a poster that you would walk past and never read. |
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Example 3 |
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Example 4 |
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Example 4Wow! Beautiful colour and contrast |
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Example 4Wow! Beautiful colour and contrast Wow! One object is obviously the central focus. |
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Example 4Wow! Beautiful colour and contrast Wow! One object is obviously the central focus. Wow! Careful attention to detail. |
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Example 4Wow! Beautiful colour and contrast Wow! One object is obviously the central focus. Wow! Careful attention to detail. Oops! A title would be useful. |
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Example 4Wow! Beautiful colour and contrast Wow! One object is obviously the central focus. Wow! Careful attention to detail. Oops! A title would be useful. Oops! White text boxes were not cut evenly. |
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F.O.C.U.S. on PostersNow that you know how to F.O.C.U.S. on good project tips, you can have much more attractive displays. |
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F.O.C.U.S. on PostersNow that you know how to F.O.C.U.S. on good poster-making tips, you can have much more attractive displays. And remember, these suggestions are also good for ads, brochures, book covers, bulletin boards, report cover pages, menus, programs, post cards, banners, and a whole lot more! |
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Special thanksThanks to the students at the Antwerp International School in Antwerp, Belgium. The student art was taken from their posters and science fair projects. |
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Special thanksThanks to the students at the Antwerp International School in Antwerp, Belgium. The student art was taken from their posters and science fair projects. And, since then, their projects have gotten much better. |
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