Компании
<<  Asus Company profile Apple v. Samsung: What you need to know now Thursday, September 24, 2015 1:00 PM Eastern Sponsored by the ABA IP Law Section  >>
Integrating Online Dialogue to company’s marketing mix –case Fazer
Integrating Online Dialogue to company’s marketing mix –case Fazer
Fazer Food Services
Fazer Food Services
The digital-embedded life
The digital-embedded life
Bringing people together, the digital way
Bringing people together, the digital way
Falling in love, the digital way
Falling in love, the digital way
Listening to music, the digital way
Listening to music, the digital way
Working, the digital way
Working, the digital way
Helping others, the digital way
Helping others, the digital way
Consumer Understanding is the key
Consumer Understanding is the key
Expanding the brand experience
Expanding the brand experience
Fazer ecosystem
Fazer ecosystem
Product info, online customer service on site / Twitter, product
Product info, online customer service on site / Twitter, product
The way to build brands has changed
The way to build brands has changed
Decisions are emotional
Decisions are emotional
Brands drive feelings
Brands drive feelings
Brand = promise = value
Brand = promise = value
Rethink your touchpoint strategy
Rethink your touchpoint strategy
Rethink your internal way of working
Rethink your internal way of working
Every idea is the result of a collaboration
Every idea is the result of a collaboration
ANIMATED STORY OF PAX FROM FINLAND
ANIMATED STORY OF PAX FROM FINLAND
Makes the world taste good
Makes the world taste good

Презентация на тему: «Fazer». Автор: . Файл: «Fazer.ppsx». Размер zip-архива: 8551 КБ.

Fazer

содержание презентации «Fazer.ppsx»
СлайдТекст
1 Integrating Online Dialogue to company’s marketing mix –case Fazer

Integrating Online Dialogue to company’s marketing mix –case Fazer

@kati_sulin #TOPmarketing 17/10/12

1

1.12.2015

© Fazer. All rights reserved

2 Fazer Food Services

Fazer Food Services

Fazer Confectionery

Fazer Bakeries

3 The digital-embedded life

The digital-embedded life

Huge opportunity for the brand.

3

1.12.2015

© Fazer. All rights reserved

4 Bringing people together, the digital way

Bringing people together, the digital way

Ravintolap?iv?

4

1.12.2015

© Fazer. All rights reserved

Image CC: tulenheimo

5 Falling in love, the digital way

Falling in love, the digital way

Datable.com

5

1.12.2015

© Fazer. All rights reserved

6 Listening to music, the digital way

Listening to music, the digital way

Spotify and other streaming apps

6

1.12.2015

© Fazer. All rights reserved

7 Working, the digital way

Working, the digital way

Gold farming in online games

7

1.12.2015

© Fazer. All rights reserved

8 Helping others, the digital way

Helping others, the digital way

Kiva.org

8

1.12.2015

© Fazer. All rights reserved

9 Consumer Understanding is the key

Consumer Understanding is the key

Daily time allocation

9

1.12.2015

© Fazer. All rights reserved

10 Expanding the brand experience

Expanding the brand experience

Service

Publications

Dialogue

Advertising/branding

Product/service

Factory visits

Event/face to face

Fazer news

Brandjournalism

Entertainment

10

10

11 Fazer ecosystem

Fazer ecosystem

|

CHOCOLATE

Chocolate

11

11

12 Product info, online customer service on site / Twitter, product

Product info, online customer service on site / Twitter, product

development

Brand stories, Facebook fan page, product info, Twitter feed, competitions, videos, iPhone application (recipe book, healt info, etc)

Online version, iPad version, blog

Sharing of experiences, contact form

Product/service

Fazer online comms, additional info, blog, video, pictures, etc.

Event info, expert blog, invite and register, Twitter feed

Advertising/branding

Seasonal blogs, video stories, recipes & tips

Fazer publications

Events/Face to face

Fazer news

Factory visits

Seasons

12

12

13 The way to build brands has changed

The way to build brands has changed

TV-led Broadcasting Paradigm

Word-of-Mouth-led Internet Paradigm

Recommender Score

Total Population

Brand Awareness

Brand Strength = f (No of Users x Net Promoters)

Brand Consi- deration

Target

Brand Preference

Strength of Preference

Today

Number of Users

Message + Media

Experience + Word-of-Mouth

13

1.12.2015

© Fazer. All rights reserved

14 Decisions are emotional

Decisions are emotional

15 Brands drive feelings

Brands drive feelings

16 Brand = promise = value

Brand = promise = value

17 Rethink your touchpoint strategy

Rethink your touchpoint strategy

Bought Media

Earned media

Own media

Digital marketing

NBR

Consumer

PR

WoM

Relationship marketing

Retail POS

TV

Print

Event sponsorship product placement etc.

Service

Comms

Radio

Blogs

Social media

17

1.12.2015

© Fazer. All rights reserved

18 Rethink your internal way of working

Rethink your internal way of working

ATL

Retail

PR

Digital

19 Every idea is the result of a collaboration

Every idea is the result of a collaboration

19

1.12.2015

© Fazer. All rights reserved

20 ANIMATED STORY OF PAX FROM FINLAND

ANIMATED STORY OF PAX FROM FINLAND

HELSINKI-VANTAA AIRPORT -product sampling with QR code

HELSINKI-NEW YORK -flight - Product sampling + QR code

ONLINE DIALOGUE -PAX challenge in Fazer blog -Twitter discussion -Facebook distribution

PR

EVENTS

Visitor marketing at the factory

F MAGAZINE (QR CODE) M&M PAID ADVERTISEMENT

MOBILE OPTIMIZED CAMPAIGN SITE

21 Makes the world taste good

Makes the world taste good

21

1.12.2015

© Fazer. All rights reserved

«Fazer»
http://900igr.net/prezentacija/anglijskij-jazyk/fazer-235355.html
cсылка на страницу

Компании

6 презентаций о компаниях
Урок

Английский язык

29 тем
Слайды