Презентация на тему «Fazer» |
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Презентация на тему: «Fazer». Автор: . Файл: «Fazer.ppsx». Размер zip-архива: 8551 КБ.
Fazer
содержание презентации «Fazer.ppsx»| № | Слайд | Текст |
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Integrating Online Dialogue to company’s marketing mix –case Fazer@kati_sulin #TOPmarketing 17/10/12 1 1.12.2015 © Fazer. All rights reserved |
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Fazer Food ServicesFazer Confectionery Fazer Bakeries |
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The digital-embedded lifeHuge opportunity for the brand. 3 1.12.2015 © Fazer. All rights reserved |
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Bringing people together, the digital wayRavintolap?iv? 4 1.12.2015 © Fazer. All rights reserved Image CC: tulenheimo |
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Falling in love, the digital wayDatable.com 5 1.12.2015 © Fazer. All rights reserved |
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Listening to music, the digital waySpotify and other streaming apps 6 1.12.2015 © Fazer. All rights reserved |
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Working, the digital wayGold farming in online games 7 1.12.2015 © Fazer. All rights reserved |
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Helping others, the digital wayKiva.org 8 1.12.2015 © Fazer. All rights reserved |
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Consumer Understanding is the keyDaily time allocation 9 1.12.2015 © Fazer. All rights reserved |
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Expanding the brand experienceService Publications Dialogue Advertising/branding Product/service Factory visits Event/face to face Fazer news Brandjournalism Entertainment 10 10 |
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Fazer ecosystem| CHOCOLATE Chocolate 11 11 |
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Product info, online customer service on site / Twitter, productdevelopment Brand stories, Facebook fan page, product info, Twitter feed, competitions, videos, iPhone application (recipe book, healt info, etc) Online version, iPad version, blog Sharing of experiences, contact form Product/service Fazer online comms, additional info, blog, video, pictures, etc. Event info, expert blog, invite and register, Twitter feed Advertising/branding Seasonal blogs, video stories, recipes & tips Fazer publications Events/Face to face Fazer news Factory visits Seasons 12 12 |
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The way to build brands has changedTV-led Broadcasting Paradigm Word-of-Mouth-led Internet Paradigm Recommender Score Total Population Brand Awareness Brand Strength = f (No of Users x Net Promoters) Brand Consi- deration Target Brand Preference Strength of Preference Today Number of Users Message + Media Experience + Word-of-Mouth 13 1.12.2015 © Fazer. All rights reserved |
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Decisions are emotional |
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Brands drive feelings |
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Brand = promise = value |
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Rethink your touchpoint strategyBought Media Earned media Own media Digital marketing NBR Consumer PR WoM Relationship marketing Retail POS TV Event sponsorship product placement etc. Service Comms Radio Blogs Social media 17 1.12.2015 © Fazer. All rights reserved |
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Rethink your internal way of workingATL Retail PR Digital |
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Every idea is the result of a collaboration19 1.12.2015 © Fazer. All rights reserved |
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ANIMATED STORY OF PAX FROM FINLANDHELSINKI-VANTAA AIRPORT -product sampling with QR code HELSINKI-NEW YORK -flight - Product sampling + QR code ONLINE DIALOGUE -PAX challenge in Fazer blog -Twitter discussion -Facebook distribution PR EVENTS Visitor marketing at the factory F MAGAZINE (QR CODE) M&M PAID ADVERTISEMENT MOBILE OPTIMIZED CAMPAIGN SITE |
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Makes the world taste good21 1.12.2015 © Fazer. All rights reserved |
| «Fazer» | ||
