First DaVinci Products for Digital Video Innovation

First DaVinci™ Products for Digital Video Innovation

Greg Mar DSP SoC Platform Manager Texas Instruments Under Embargo Until: December 5, 2005

First Complete Offering to Enable Digital Video Innovation

DVEVM

Processors: Digital video system-on-chips

Software: Open, optimized and production tested

Tools: Validated software and hardware development

TMS320DM6443 – Video decode TMS320DM6446 – Video encode/decode

Platform-optimized, multimedia codecs Platform support package Linux support package

Industry-recognized APIs Multimedia frameworks

Digital Video Evaluation Module

New DaVinci™ Products

Drastically Simplify Digital Video Innovation

DaVinci™ Products Combine Flexibility and Completeness

Flexibility for Innovation

Completeness for Efficiency

OEMs Innovate with DaVinci™

Playback, communicate, record

Playback & communicate

Playback

Speech to Text

Navigation

Speech Recognition

Instant Messaging

Device Sync

Instant Messaging

VoIP

Media Player

Device Sync

GUI

VoIP

User Experience

Media Player

GUI

User Experience

Media Player

GUI

User Experience

OEMs Innovate with DaVinci™

Playback, communicate, record

Playback & communicate

Playback

TMS320DM644x™ Processors

/6

DM6443

Video-Optimized TMS320C64x+™ DSP @ 600MHz H.264 MP@L3, 30fps SD Decoding VC1/WMV9 Full D1 SD Decoding MPEG-2 MP@ML SD Decoding MPEG-4 ASP Full D1 SD Decoding

Dedicated video processing sub-system Back end - Integrated OSD, four video DACs, 24-bit digital RGB output

Video Processing Subsystem

ARM Subsystem

DSP Subsystem

Video Processing Subsystem

Back End

Peripherals

Video-Imaging Coprocessor (VICP)

ARM926EJ-S 300 MHz CPU

C64x+™ DSP 600 MHz Core

On-Screen Display (OSD)

Video Enc (VENC)

Switched Central Resource (SCR)

Connectivity

System

EDMA

USB 2.0 PHY

VLYNQ

EMAC With MDIO

Watchdog Timer

PWM

General- Purpose Timer

PWM

PWM

Serial Interfaces

Program/Data Storage

Audio Serial Port

I2C

SPI

UART

ATA/ Compact Flash

UART

DDR2 Controller (16b/32b)

Async EMIF/ NAND/ SmartMedia

MMC/ SD

UART

DaVinci™ Software

Optimized for Simplified and Efficient Innovation

Multimedia Codecs

H.264 MPEG4 H.263 WMV9 VC1 MPEG2 JPEG AAC+

AAC WMA9 WMA8 MP3 G.711 G.728 G.723.1 G.729ab

Open Programming Environment

Open Development

DaVinci™ Development Tools

Hardware Based on the DM6446 Additional including hardware components: NTSC/PAL video camera 5.6-inch LCD screen Speakers and microphone IR remote Hard disk drive (2.5-inch 40G)

Digital Video Evaluation Module (DV-EVM)

DaVinci™ Support

Simplify Digital Video Innovation

Worldwide support network for product development

TI support, collateral, documentation, and hardware schematics

System integrators with DaVinci technology and video system expertise

Efficiency: Save Months of Development Time

~ 2

4 - 6

~ 4

6 - 10

< 1

4 - 16

~ 12

~ 7

< 1

~ 6

Typical Video System Development Time

DaVinci™ System Development Time

0 2 4 6 8 10 12 14 16

0 2 4 6 8 10 12 14 16

Duration (Months)

Duration (Months)

OS & Device Drivers Frameworks & APIs Codecs HW Components HW & SW Development Tools

Value: Reduce BOM with DaVinci™

Value: DaVinci™ Processors Reduced Overall BOM with System Integration

“TI’s new TMS320DM6446 processor integrates the correct combination of video peripherals and accelerators, resulting in a BOM savings of 30%. With a reduced BOM and less time spent on system integration, YMagic anticipates hitting the market earlier and at unprecedented price points.”

-Menashe Haskin CEO, YMagic

PLUTO 3.0 Single Channel, Micro Video Processing Platform

Ethernet PHY

CMOS Camera I/F

Digital Media Processor

Video Encoder (A/D)

Peripheral Hardware Interfaces

MMC/SD Socket

Hard Disk

10/100MBit Ethernet

ITU656

Analog Video Out

RAW

Analog Video In

ATA

USB 2.0

Value: DaVinci™ Processors Reduced Overall BOM with System Integration

“TI’s new TMS320DM6446 processor integrates the correct combination of video peripherals and accelerators, resulting in a BOM savings of 30%. With a reduced BOM and less time spent on system integration, YMagic anticipates hitting the market earlier and at unprecedented price points.”

-Menashe Haskin CEO, YMagic

PLUTO 3.0 New Generation Single Channel, Micro Networked Video Security Processing Platform

Ethernet PHY

CMOS Camera I/F

Digital Media Processor

Video Encoder (D/A)

Video Encoder (A/D)

GLUE Logic (FPGA for MMC/SD Controller)

GLUE Logic (CPLD for GPIO addition)

GLUE Logic (FPGA IDE controller)

GLUE Logic (CPLD for I/F)

Peripheral Hardware Interfaces

MMC/SD Socket

Hard Disk

10/100MBit Ethernet

ITU656

Analog Video Out

ITU656

RAW

Analog Video In

ATA

USB 2.0

First Complete Technology for Multiple Video Products

Future Innovation

Get Started: Order Entry Open

DVEVM

Processors: Digital video system-on-chips TMX320DM6443 – Video decode TMX320DM6446 – Video encode/decode

DVEVM (TMDXEVM6446): Validated software and hardware development Software: Open, optimized & production tested Platform-optimized, multimedia codecs Platform support package Linux support package Industry-recognized APIs Multimedia frameworks

www.ti.com/thedavincieffectpr

Digital Video Evaluation Module

New DaVinci™ Products

Drastically Simplify Digital Video Innovation

Product Innovation

Development Efficiency

Performance Value

Enable OEM product differentiation with flexible, complete solution

Leverage integrated, production-tested, software & hardware components

Lower system cost and leverage IP across multiple products

Save months of development time

Lower system cost up to 50%

Q & A

Greg Mar DSP SoC Platform Manager Texas Instruments Under Embargo Until: December 5, 2005

Back-up

DaVinci™ Simplifies Digital Video Innovation

OEM Value Added Product Differentiation

Operating System, Device Drivers and APIs

Multimedia Codecs

User Experience

Push to talk

Video

Games

Messaging

Imaging

Mobile documents

Device Drivers

Linux®

Frameworks

Symbian™

APIs

Palm®

TMS320DM644x™ Processors

/6

DM6443

Video-Optimized TMS320C64x+™ DSP @ 600MHz H.264 MP@L3, 30fps SD Decoding VC1/WMV9 Full D1 SD Decoding MPEG-2 MP@ML SD Decoding MPEG-4 ASP Full D1 SD Decoding

Dedicated video processing sub-system Back end - Integrated OSD, four video DACs, 24-bit digital RGB output

= New for DM644x

Video Processing Subsystem

ARM Subsystem

DSP Subsystem

Video Processing Subsystem

Back End

Peripherals

Video-Imaging Coprocessor (VICP)

ARM926EJ-S 300 MHz CPU

C64x+TM DSP 600 MHz Core

On-Screen Display (OSD)

Video Enc (VENC)

Switched Central Resource (SCR)

Connectivity

System

EDMA 3.0

USB 2.0 PHY

VLYNQ

EMAC With MDIO

Watchdog Timer

PWM

General- Purpose Timer

PWM

PWM

Serial Interfaces

Program/Data Storage

Audio Serial Port

I2C

SPI

UART

ATA/ Compact Flash

UART

DDR2 Controller (16b/32b)

Async EMIF/ NAND/ SmartMedia

MMC/ SD

UART

SLL & HPA Companion Chips

TMS320DM644x

I2C

UART

PWM0

ASP

Image In

EMIF

SLL Solution

HPA Solution

LEDs

PCA9306 I2C Level Translator

PCF8574A I2C I/O Expander

GPIOs

2 x SN74AVC1T45 1-Bit Level Translator

MAX3221 RS-232 Xceiver

Serial Port

PLL1705 Clock Generator

Microphone

TLV320AIC33 Stereo Codec

Speakers

TVP5146 Video Decoder

Analog Video

SN74AVC16T245 16-Bit Level Translator

Smart Media/xD Card

SN74AVCA406 SMC/xD Level Translator

Compact Flash Card

SN74LV4320A Compact Flash Xceiver

SN74AVC32T245 32-Bit Level Translator

ATA Card

DaVinci™ Software

Simplified Development with Integrated Software

Standard OS Drivers

TI APIs

MV Linux 2.6.10

Model 1 User

ARM926EJ-S

C64x+ DSP

Device Drivers

ARM/DSP Communication

Socket Nodes

Peripheral

Video In

Video Out

Audio SP

USB 2.0

ATA

EMAC

UART

I2C

Codec Abstraction APIs

SPI

NAND

MMC

EDMA

DSP LINK / FC

Cache

Timer

VLYNQ

INTC

Video

Imaging

Voice

Audio

DSP BIOS

DaVinci™ Software

Simplified Development with Integrated Software

Standard OS Drivers

Codec

DirectFB

DaVinci APIs

V4L2

Interfaces

TI Framework

Peripheral

ASP

Video In

Video Out

USB

ATA

EMAC

UART

I2C

SPI

NAND

MMC

EDMA

Cache

Timer

INTC

Digital Video Evaluation Module (DV-EVM)

DV-EVM Block Diagram

DV-EVM Hardware Overview

7 different Daughter Card Connectors containing the following: Async EMIF Video Input / Output General Purpose Inputs / Outputs Audio Serial Port Serial Port Interface, I2C Secure Digital PWMs Power