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Video 2.0: Transition from Broadcast to the Internet
Video 2.0: Transition from Broadcast to the Internet
AT&T has done outstanding job setting “Three Screen” vision
AT&T has done outstanding job setting “Three Screen” vision
…but how close are they to realizing that vision
…but how close are they to realizing that vision
Most IPTV are still at the early stages
Most IPTV are still at the early stages
Typical Communications Service Provider (CSP) view of IPTV based on NG
Typical Communications Service Provider (CSP) view of IPTV based on NG
Accenture research shows that consumers around the globe are looking
Accenture research shows that consumers around the globe are looking
Over-the-top Video on Demand (VoD) could capture much of the on-demand
Over-the-top Video on Demand (VoD) could capture much of the on-demand
Our research shows significant numbers want to create and share their
Our research shows significant numbers want to create and share their
New devices and rip-and-go models allow us to distribute media within
New devices and rip-and-go models allow us to distribute media within
Perhaps the biggest question is what will happen with DRM and how will
Perhaps the biggest question is what will happen with DRM and how will
Mobile video provides ubiquitous access to content
Mobile video provides ubiquitous access to content
Time and place shifted will change the way we “experience” video
Time and place shifted will change the way we “experience” video
Search/Recommendation is required to help the consumer find content in
Search/Recommendation is required to help the consumer find content in
We are quickly seeing a rise in programmable rich media/video
We are quickly seeing a rise in programmable rich media/video
The race to deliver “Three Screens” is on…
The race to deliver “Three Screens” is on…

Презентация: «Отличные видео по городу китай». Автор: Devin Yaung. Файл: «Отличные видео по городу китай.ppt». Размер zip-архива: 5297 КБ.

Отличные видео по городу китай

содержание презентации «Отличные видео по городу китай.ppt»
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1 Video 2.0: Transition from Broadcast to the Internet

Video 2.0: Transition from Broadcast to the Internet

December 2007

© 2005 Accenture All Rights Reserved.

2 AT&T has done outstanding job setting “Three Screen” vision

AT&T has done outstanding job setting “Three Screen” vision

© 2005 Accenture All Rights Reserved.

2

3 …but how close are they to realizing that vision

…but how close are they to realizing that vision

© 2005 Accenture All Rights Reserved.

3

4 Most IPTV are still at the early stages

Most IPTV are still at the early stages

So why hasn’t IPTV been successful?

PCCW 1 Free 2

In a “Technical” or “Market” Trial (100s – 1000s of “friendly” trialists)

Commercially Launched (most > 20,000 subscribers)

Commercially Launched at Scale > 500,000 subscribers *

* Note: 500,000 customers is still small by broadcaster standards 1 608,000 customers announced in Sept 06 2 1.5 million “IPTV capable” subscribers … actual number of paying customers estimated at 300k

Sources: Company websites, Gartner, MRG, Accenture Analysis. Data as at Sept 2006

© 2005 Accenture All Rights Reserved.

4

BT AT&T (Lightspeed) Swisscom Telenor Korea Telecom Bell Canada Telmex Brasil Telecom Telecom Austria Reliance Infocomm Bharti T-online (Germany, France, Spain) Qwest Singtel ADC (Thailand) Telemar Wind …

Fastweb CTI (Hong Kong Broadband) Homechoice (now part of Tiscali) Sasktel Softbank Versatel Telefonica Neuf Belgacom Noos France-Telecom Magline Chunghwa Telecom Telecom Italia Verizon KPN Manitoba Telecom Services (MTS) SMG + China Telecom /Netcom AT&T Homezone Teliasonnera

5 Typical Communications Service Provider (CSP) view of IPTV based on NG

Typical Communications Service Provider (CSP) view of IPTV based on NG

Broadcast TV and VoD over IP...but are they solving the wrong problem?

© 2005 Accenture All Rights Reserved.

5

6 Accenture research shows that consumers around the globe are looking

Accenture research shows that consumers around the globe are looking

for new ways and want more control over they consume their video

Source: Accenture Global Digital Home Consumer Survey, April-May 2006 (n=10,171)

© 2005 Accenture All Rights Reserved.

6

7 Over-the-top Video on Demand (VoD) could capture much of the on-demand

Over-the-top Video on Demand (VoD) could capture much of the on-demand

market

© 2005 Accenture All Rights Reserved.

7

8 Our research shows significant numbers want to create and share their

Our research shows significant numbers want to create and share their

own content creating huge opportunity for user generated content

Global Average = 44%

Want to create/share own content (% respondents)

United Kingdom 32%

Canada 40%

Germany 20%

South Korea 43%

United States 36%

Italy 46%

China 82%

Japan 39%

Taiwan 68%

© 2005 Accenture All Rights Reserved.

8

Source: Accenture Global Digital Home Consumer Survey, April-May 2006 (n=10,171)

9 New devices and rip-and-go models allow us to distribute media within

New devices and rip-and-go models allow us to distribute media within

the home and take our content with us

© 2005 Accenture All Rights Reserved.

9

10 Perhaps the biggest question is what will happen with DRM and how will

Perhaps the biggest question is what will happen with DRM and how will

that effect the business model?

DRM is not dead biggest problem is the user experience, not interoperability, not features people hate overt DRM User experience is derived from content owner contracts and until they change, DRM will be intrusive… which is bad for business Cost of licensing content may be too high for distribution firms to profit and drive appropriate volumes Content owners can change prices and usage terms, but they seem unwilling to do that at this time – concerned about longer term value erosion Content owners may be betting on HD-DVD and Blu-Ray as a vehicle to lock down content and keep prices at legacy levels per unit Apple has sold more than 2B songs at 99 cents but made limited if any margins Standards consortia talk about interoperability… but are they a vehicle to monetize IP for DRM IP owners… Can the value chain afford them?

© 2005 Accenture All Rights Reserved.

10

11 Mobile video provides ubiquitous access to content

Mobile video provides ubiquitous access to content

Music

3-D Games

Video Content and Services

© 2005 Accenture All Rights Reserved.

11

12 Time and place shifted will change the way we “experience” video

Time and place shifted will change the way we “experience” video

© 2005 Accenture All Rights Reserved.

12

13 Search/Recommendation is required to help the consumer find content in

Search/Recommendation is required to help the consumer find content in

an exponentially expanding world of content

© 2005 Accenture All Rights Reserved.

13

14 We are quickly seeing a rise in programmable rich media/video

We are quickly seeing a rise in programmable rich media/video

interfaces being exposed to the Web 2.0 world – enabling a whole new set of applications

© 2005 Accenture All Rights Reserved.

14

Source: http://blog.programmableweb.com/2007/09/20/19-video-apis/

15 The race to deliver “Three Screens” is on…

The race to deliver “Three Screens” is on…

© 2005 Accenture All Rights Reserved.

15

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