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Samsung electronics Seoul, Korea
Samsung electronics Seoul, Korea
Agenda
Agenda
Samsung Group
Samsung Group
Samsung Group
Samsung Group
Samsung Electronics
Samsung Electronics
Focus: 4 Core Markets
Focus: 4 Core Markets
Samsung Electronics
Samsung Electronics
Financial Overview
Financial Overview
Stock Performance
Stock Performance
Strategy
Strategy
Strategy
Strategy
Strategy
Strategy
Strategy
Strategy
Organization Structure
Organization Structure
Management & Employees
Management & Employees
Recruiting and Training
Recruiting and Training
Culture
Culture
Current Challenges
Current Challenges
Current Challenges
Current Challenges
Current Challenges
Current Challenges

Презентация: «Samsung electronics». Автор: bob goodwin. Файл: «Samsung electronics.ppt». Размер zip-архива: 298 КБ.

Samsung electronics

содержание презентации «Samsung electronics.ppt»
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1 Samsung electronics Seoul, Korea

Samsung electronics Seoul, Korea

SAMSUNG ELECTRONICS Seoul, Korea

Japan / Korea Trip 2001 Fabio Armani Julian Carey Jennifer Goodwin

2 Agenda

Agenda

Samsung Group – History & Structure Samsung Electronics History Company Focus Financial Overview Strategy Organizational Structure Challenges

3 Samsung Group

Samsung Group

Founded in 1938 exporter of dried fish, vegetables, and fruits flour mill and confectionery machines 1950’s Economic Stabilization Korean War - Samsung lost all assets aimed to help rebuild Korean economy; entered the manufacturing industry (sugar,fabrics) became a leader in modern business practices (recruiting from outside) 1960’s Expansion of Key Industries entered electronics and chemical industries 1969 established Samsung Electronics Co.

4 Samsung Group

Samsung Group

home appliances wireless communication semiconductors

distribution hotels amusement theme parks trading construction textile advertising baseball team security

cameras aircraft ships dump trucks oil trucks

life insurance credit card services securities trading finance and trust management services

polymerized compounds plastics specialty chemicals

5 Samsung Electronics

Samsung Electronics

Established in January, 1969 1970’s: Bet the future on electronics laid the groundwork for electronics in Korea helped the domestic economy grow paved the way for exports 1980’s: A more comprehensive electronics company established plants in Portugal and US established Semiconductor and Communication corporation began memory chip business Early 90’s: Integration and Globalization Mid-Late 90’s: Implementing new management strategies New Millenium: Digital Vision

6 Focus: 4 Core Markets

Focus: 4 Core Markets

Home Multimedia

Mobile Multimedia

Personal Multimedia

Core Components

7 Samsung Electronics

Samsung Electronics

% Sales ($27B)

% Operating Profit

Digital Media 6%

Telecommunications 12%

Semiconductors 40%

Digital Media 29%

Home Appliances 3%

Home Appliances 8%

Telecommunications 23%

Semiconductors 79%

8 Financial Overview

Financial Overview

Revenue growth and Operating Income suffered in 1996 1997: New CEO Jong Yong Yun major turnaround new business focus new management practices very positive results in 1999, but…

Revenue (billion Won)

Operating Income (billion Won)

9 Stock Performance

Stock Performance

… Samsung is feeling the effects of the downturn in the high-tech market

10 Strategy

Strategy

1997 Turnaround: Cut a third of workforce, cut debt Sold and spun off divisions Set “firewalls” to other Samsung Divisions New business proposition: profits Streamlined inventories Diversification

11 Strategy

Strategy

New Economy: Exodus of engineers and managers to startups Top 4 conglomerates: $1.2B in startups (Samsung: $520M) Stakes of up to 29.9% in 80+ startups Startups benefit from links to global networks and financial expertise “You simply can’t survive without adapting to the fast-changing Internet era, and one solution is linking up with startups”

12 Strategy

Strategy

Digital Vision: “A Company that leads the digital convergence revolution” Brand power, logistics, IP: High-margin products Create value chain that integrates competencies of all areas Customer and market oriented Global network by function Performance evaluation and compensation system

13 Strategy

Strategy

Digital Vision: Innovation, meeting challenges and creativity Target debt-to-equity ratio: 50% R&D: 7% of total revenues Overseas partners: Joint R&D projects Technology transfer arrangements Joint investments

14 Organization Structure

Organization Structure

4 main groups with 14 divisions

Samsung Electronics

Digital Media

Home Appliances

Information & Communications

Semiconductors

15 Management & Employees

Management & Employees

59,000 employees Development of employees strategic to success “Making rounds” encouraged as a key management practice

16 Recruiting and Training

Recruiting and Training

Heavy investment Focus on creating agents of change Expertise in technology and marketing

17 Culture

Culture

Entrepreneurial Profit focused Decisive Different from other firms in Korea and within chaebol

18 Current Challenges

Current Challenges

Internal: “You must maintain a sense of crisis to stay competitive” Profits vs. Growth Financial discipline Foster creativity Executives jumping ship for startups

19 Current Challenges

Current Challenges

External: Abandon dependence on cheap commodity products Emphasis on goods developed in-house Rivals are outsourcing production and design Guide the company into the global electronics elite

20 Current Challenges

Current Challenges

Corporate Governance: Cross-shareholding among affiliates Shifth funds among subsidiaries Manipulate debt-to-equity ratios Outside directors appointed by family Lack of accountability to outside shareholders

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