№ | Слайд | Текст |
1 |
 |
SAMSUNG GALAXY S6 Local Digital Idea |
2 |
 |
WHAT WE HAVE LEARNT FROM SAMSUNG GALAXY S5• Samsung innovations are the core from the competitors. But audience is simply not awared of them! • From the first glance, audience typically perceive most of the Samsung innovations as useless and not motivating to buy, but… • As soon as WE educate consumer, provide him with some experience, and deliver exact RATIONAL benefit for each innovation, they become reason to buy |
3 |
 |
• Samsung is clear leader in terms of sales • While Apple is stillleader within consumer minds • But Apple is loosing it’s “momentum” Our objective to change Apple in terms of Top Of Mind Samsung is the most innovative brand Even iPhone loyals are unhappy with Apple loosing innovations edge Let change consumer’s mind with Samsung Innovation |
4 |
 |
WHAT WOULD INNOVATION WE HAVE ON SAMSUNG GALAXY S6FASTER CHARGER Special Feature – Retina Scaner A BETTER BODY 4K Display |
5 |
 |
BIG IDEA OUT OF THE BOX, THE NEXT GALAXY YOU LOVE – SAMSUNG GALAXY S6After the campaign, 1mil Vietnamese people have experienced and confirmed Samsung Galaxy S6 – the next Samsung Galaxy they love |
6 |
 |
DIGITAL ACTIVATION TACTICS |
7 |
 |
DIGITAL PLANTeaser Engagement Sustain Before Global Launch Ready for Local After Local Launch |
8 |
 |
TEASER – DIGITAL ROAD MAPThe first-time ever, the big Offline Live-Stream for all the big Cities to gather all the big fans from the most 20 active Forums to create a big Buzz on the Market Release leaked info about the next innovation from Samsung: Feature Design Powerful features Prepare for Local launch Before & After Global Launch Live-Stream Offline for HN, HCM, Can Tho, Da Nang Online Forums Online News Facebook Channel Hot-Fanpages Release leaked info about the next innovation from Samsung: Feature Design Powerful features Samsung Product – FB Group Join and share the articles from Forums/Hot-fanpages to other Members Cooperate with as much as possible Online Forums/News/Fanpges/Groups to create the curiosity & desired about Samsung Galaxy S6 |
9 |
 |
ENGAGEMENT – DIGITAL ROAD MAPReady for Local Launch Sustain Online Forums (top 20 forums) Product Review & Hand-on Lifestyle / Product Usability Content Do Live – Streaming the Local Launch Event on top 5 forums Kick-off 1st Product Sale on top 5 forums Engage with “SAMSUNG GALAXY S6 – THE NEXT GALAXY YOU LOVE!” – Testimonial Online Activity Always-on MEDIA SUPPORT / OWN CHANNEL SUPPORT: MASSIVELY AWARENESS: Online Banner (Popular News in VN/ Facebook Channel / GDN…) , SEM , and EDM Samsung Mobile Vietnam Facebook Channel, Samsung Mobilet Vietnam YouTube Before Local Launch Local Launch After Launch |
10 |
 |
SUSTAIN – DIGITAL ROAD MAPSustain Online Forums (top 20 forums) Lifestyle / Product Usability in multiple formats: Video Interactive Info-graphic “Experts” Box on top 5 forums for specific “Samsung Galaxy S6” Engage with “SAMSUNG GALAXY S6 – THE NEXT GALAXY YOU LOVE!” – Testimonial Online Activity Multiple Activation at store on big Cities to drive for Sales Always-on MEDIA SUPPORT / OWN CHANNEL SUPPORT: MASSIVELY AWARENESS: Online Banner (Popular News in VN/ Facebook Channel / GDN…) , SEM , and EDM Samsung Mobile Vietnam Facebook Channel, Samsung Mobilet Vietnam YouTube |
11 |
 |
ENGAGEMENT DIGITAL ACTIVTY SAMSUNG GALAXY S6 – THE NEXT GALAXY YOULOVE! Idea: Convince consumer via direct experiences on Samsung Galaxy S6 and confirming on it. |
12 |
 |
Digital is the opportunity to convince and convert our target audienceto the Samsung Galaxy s6 and get advocacy out of them! CONSUMER PURCHASE BEHAVIOR Pre-store At Store Convert Advocate |
13 |
 |
THE USER JOURNEYSAMSUNG GALAXY S6 – THE NEXT GALAXY YOU LOVE // AS ENDORSED BY AUDITORS & TECH FORUMS AWARENESS CHANNELS MICROSITE ‘The Next Galaxy You Love’ PAGE VOTE TO SHOW SUPPORT (voters are given chance to win special sales offer) SIX THOUSAND VIETNAMESE PEOPLE AGREE |
14 |
 |
HOW TO EMPLIFY THE TESTIMONIAL TO SOCIALHave you tried! Push every 6 minutes for the new Testimonial faces on the Digital Billboard Push 3 times per days for any Online Banner the new updating for Testimonial Faces GDN Online Banner on Popular New Sites |
15 |
 |
HOW TO REMARKETING TO WHO INTERACTIVE WITH US FROM 1st PHASECRITERIA REMARKETING APPROACH Search ‘Samsung Galaxy S6’ remarket with in-store coupon offer Intent to purchase online, but dropped out (abandon cart) remarket with coupon offer remarket to build awareness and top of mind of our new product Our target audience profile Participated in our Online Campaign remarket to say Thank You for them making the 1 million celeberation mark Negative sentiments about our product remarket as part of reputation management - push positive content via text ads / visual ads Using competitor smart-phone remarket to convince them to make the switch |
16 |
 |
KPI & BUDGETTeaser Engagement Sustain * This KPI is organic without Media support |
17 |
 |
THANK YOU |
«SAMSUNG GALAXY S6 Local Digital Idea» |
http://900igr.net/prezentacija/anglijskij-jazyk/samsung-galaxy-s6-local-digital-idea-126826.html