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Supermini Car Market Project
Supermini Car Market Project
Supermini car
Supermini car
China Car Market Background
China Car Market Background
A typical supermini car in China Market, Geely Panda
A typical supermini car in China Market, Geely Panda
A typical supermini car in the UK Market, Ka
A typical supermini car in the UK Market, Ka
The analysis of the UK car market
The analysis of the UK car market
Background of the Market
Background of the Market
The barrier for the new player
The barrier for the new player
Factors Influencing the Likelihood of New Entrants in the New Cars
Factors Influencing the Likelihood of New Entrants in the New Cars
Some successful cases
Some successful cases
Why China’s Cars can not be exported to the UK market
Why China’s Cars can not be exported to the UK market
Change people’s minds
Change people’s minds
Yes, I do
Yes, I do
Thank you
Thank you
MG6, British life, British Car
MG6, British life, British Car
Make difference
Make difference

Презентация на тему: «Supermini Car Market Project». Автор: walkinnet. Файл: «Supermini Car Market Project.ppt». Размер zip-архива: 726 КБ.

Supermini Car Market Project

содержание презентации «Supermini Car Market Project.ppt»
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1 Supermini Car Market Project

Supermini Car Market Project

Chelsea Hans Richard Garin

2 Supermini car

Supermini car

BEST SELLERS (UK,July,2009) Ford Fiesta - 8,976 Ford Focus - 7,934 Vauxhall Corsa - 5,920 Vauxhall Astra - 5,705 Volkswagen Golf - 4,101 Peugeot 207 - 3,957 Vauxhall Insignia - 3,340 BMW 3 Series - 3,292 Hyundai i10 - 3,084 Renault Clio - 2,837

larger than a city car but smaller than a small family car. Overall in 2008, of the fifteen best selling types of car in Europe, seven were superminis. Estimate that more than 50% cars sale in the UK are Supermini car

3 China Car Market Background

China Car Market Background

13.6M units (2009 sales volume). Volkswagen, GM, Toyota, Honda, Nissan, PSA, Hyundai, Ford, Daimler, BMW, Chery, Geely, BYD, Brilliance(29.7% China brand) Estimate that 40% cars sale in China are Supermini car

Best sellers China 2009

Best sellers China 2009

Automaker

Model

Volume

BYD

F3

291K

GM

Nubira

241.1K

Hyundai

Elantra II

239.4K

Volkswagen

Jetta

224.9K

Volkswagen

Santana

205.6K

Honda

Accord

175.4K

Hyundai

Elantra

171.6K

Chery

QQ

169.9K

Toyota

Corolla

157.5K

Toyota

Camry

156.2K

Amount

Amount

2.0326M

4 A typical supermini car in China Market, Geely Panda

A typical supermini car in China Market, Geely Panda

330K Units (2009 Brand sales)

3598?1680?1495 1.0 / 1.3L Petrol 110K Units/year 54MPG Petrol ? 4K - 6K C-NCAP 5 stars Euro IV Emission

5 A typical supermini car in the UK Market, Ka

A typical supermini car in the UK Market, Ka

3620?1658?1702 1.2/ 1.3 Petrol / Diesel 55.4MPG Petrol / 67.3MPG Diesel ? 9K – 10K Manufactured by Ford Co2 119 G/KM

6 The analysis of the UK car market

The analysis of the UK car market

Market Value The United Kingdom new cars market shrank by 12% in 2009 to reach a value of $42.9 billion. Market Value Forecast In 2014, the United Kingdom new cars market is forecast to have a value of $56.3 billion, an increase of 31.1% since 2009. Market Volume The United Kingdom new cars market shrank by 13.3% in 2009 to reach a volume of 1.8 million units. Market Volume Forecast In 2014, the United Kingdom new cars market is forecast to have a volume of 2.5 million units, an increase of 36.1% since 2009. The compound annual growth rate of the market in the period 2009-2014 is predicted to be 5.6%. Market Share Ford accounts for 17.9% of the United Kingdom new cars market's volume.

7 Background of the Market

Background of the Market

Recession Fluctuation of fuel Encouragement of developing and purchasing Low carbon (electric and plug in hybrid) cars 130g/KM co2 emission target (+ Co2 Tax, -- Allowance) Scrappage Incentive Schemes

8 The barrier for the new player

The barrier for the new player

Brand strength and reputation are highly important, therefore relatively difficult for new players to directly enter a particular country's market. High capital requirements for a manufacturing facility of feasible scale, new start-up companies are rare. Have left relatively few players in this market. Competitive rivalry is likely to intensify over the next few years, as major players contend for their share of declining markets. Key inputs like steel, whose price may be difficult for manufacturers to control, as well as more differentiated products, such as fabricated components, and labor. Used cars and public transport are likely to offer a very strong threat to car makers.

9 Factors Influencing the Likelihood of New Entrants in the New Cars

Factors Influencing the Likelihood of New Entrants in the New Cars

Market in the United Kingdom, 2009

Likelihood of new entrants Weak Strong

Low-cost switching 5 Market growth 4 Undifferentiated product 3 2 Weak brands 1 Scale unimportant 0 Little IP involved Low fixed costs Suppliers accessible Little regulation Distribution accessible Incumbents acquiescent Scores: 1= weak driver...5=strong driver Source: D A T A M O N I T O R

10 Some successful cases

Some successful cases

Japanese Car Efficient Quality

Korean Car Cheap Service Guarantee

11 Why China’s Cars can not be exported to the UK market

Why China’s Cars can not be exported to the UK market

Brand reputation Dealers network Financial support Emission standard

12 Change people’s minds

Change people’s minds

China's Geely Automobile recently have confirmed that they had made agreements with Ford on all important commercial issues of the sale of Volvo Car Corporation. Ford believes they will sign the contract with Geely at the first quarter of this year, and will finish the deal before the second quarter of this year. Volvo doesn’t make any small model car, in contrast, Geely is well known for its small car(500K unit export/year). We won’t be surprise if the Geely small car exported to the UK market with Volvo brand.

13 Yes, I do

Yes, I do

Swedish brand (safety, quality) relatively Low costs of procession and maintenance Environmental friendly (Plug in Hybrid, fuel cell vehicle) Advanced technology (Regenerative braking technology, light weighting etc.) Worldwide components, assembly close to end-user Chinese capital

14 Thank you

Thank you

15 MG6, British life, British Car

MG6, British life, British Car

Brand. Britain’s ever best-loved sports car Heritage. New face of MG comfortably familiar, Exciting new developments. remains true to the heritage and history. Local. New MGs have been designed and engineered here in the UK. They plan to commence production of MG6 at the Birmingham plant before the end of 2010. Dealers network Rechargeable Hybrid Car

16 Make difference

Make difference

Rechargeable Hybrid Car

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