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THE RIGHT TECHNOLOGY IN INVESTOR RELATIONS: WHAT TO DO ONLINE
THE RIGHT TECHNOLOGY IN INVESTOR RELATIONS: WHAT TO DO ONLINE
AGENDA
AGENDA
INTRODUCTION
INTRODUCTION
IR WEB PRESENCE IS KEY FOUNDATION
IR WEB PRESENCE IS KEY FOUNDATION
RAPIDLY GROWING USE OF VIDEO
RAPIDLY GROWING USE OF VIDEO
RAPID GROWTH IN MOBILE IR
RAPID GROWTH IN MOBILE IR
MOBILE PRODUCTIVITY FOR IR
MOBILE PRODUCTIVITY FOR IR
IR ATTITUDES TO SOCIAL MEDIA
IR ATTITUDES TO SOCIAL MEDIA
INVESTOR RELATIONS CONCERNS
INVESTOR RELATIONS CONCERNS
TOOLS FOR IR: SOCIAL MEDIA
TOOLS FOR IR: SOCIAL MEDIA
WHAT SHOULD IROS BE DOING
WHAT SHOULD IROS BE DOING
BRINGING TECHNOLOGY TOGETHER
BRINGING TECHNOLOGY TOGETHER
DESKTOP TOOLS: MEASURING THE IMPACT OF YOUR MESSAGE
DESKTOP TOOLS: MEASURING THE IMPACT OF YOUR MESSAGE
DESKTOP TOOLS: MEASURE THE IMPACT OF YOUR INVESTOR MANAGEMENT PROGRAM
DESKTOP TOOLS: MEASURE THE IMPACT OF YOUR INVESTOR MANAGEMENT PROGRAM
CONCLUSION
CONCLUSION
Questions
Questions

Презентация на тему: «THE RIGHT TECHNOLOGY IN INVESTOR RELATIONS: WHAT TO DO ONLINE». Автор: Carol Reilly. Файл: «THE RIGHT TECHNOLOGY IN INVESTOR RELATIONS: WHAT TO DO ONLINE.ppt». Размер zip-архива: 4828 КБ.

THE RIGHT TECHNOLOGY IN INVESTOR RELATIONS: WHAT TO DO ONLINE

содержание презентации «THE RIGHT TECHNOLOGY IN INVESTOR RELATIONS: WHAT TO DO ONLINE.ppt»
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1 THE RIGHT TECHNOLOGY IN INVESTOR RELATIONS: WHAT TO DO ONLINE

THE RIGHT TECHNOLOGY IN INVESTOR RELATIONS: WHAT TO DO ONLINE

THOMSON REUTERS Alex M?nage Head of Business Development Corporate Services Rapidly Developing Economies

2 AGENDA

AGENDA

Introduction Investor Relations Website Video & New Media Mobile Technology Social Media Bringing Technology Together

2

3 INTRODUCTION

INTRODUCTION

Investor Relations teams use technology to: Share their investment story Enhance investor communication Improve their workflow Discover best practices Understand their Investors and Global Financial Markets Technology needs to be ‘joined up’ Fast growing trends that we observe: Use of video in IR and Corporate Communications Mobile technology Social media

4 IR WEB PRESENCE IS KEY FOUNDATION

IR WEB PRESENCE IS KEY FOUNDATION

First port of call for investors - reduces call traffic and demands on team A poorly structured website with little information will put investors off Regular, dynamic updates allow you to keep your IR audience up to date Allows you to track visitors

4

5 RAPIDLY GROWING USE OF VIDEO

RAPIDLY GROWING USE OF VIDEO

Builds trust and credibility Improves reach Engages Investors Important source of innovations Sets your IR program apart from peers

6 RAPID GROWTH IN MOBILE IR

RAPID GROWTH IN MOBILE IR

34% of European Corporates believe their target audience accesses their website via an iPad or another tablet 22% intend to add support for smartphones or create a iPad/tablet app during 2011 18% would like to add iPad/tablet support to their online annual report Shift from only voice + email to internet + apps broadens scope of possibilities

7 MOBILE PRODUCTIVITY FOR IR

MOBILE PRODUCTIVITY FOR IR

IRO’s frequently on the road Staying on top of newsflow is challenge Need to keep up to date with stock, peers, analyst research

8 IR ATTITUDES TO SOCIAL MEDIA

IR ATTITUDES TO SOCIAL MEDIA

Many Investor Relations Officers (IROs) don’t use social media as part of their IR program Many IROs believe it will grow in importance

Sectors where Social Media becoming more important

Semiconductors

Medical Technology & Services

Telecommunications

Retail

Luxury Goods

9 INVESTOR RELATIONS CONCERNS

INVESTOR RELATIONS CONCERNS

Compliance issues Ensure information is in official release Consider social media as an extension of your communication resources Am I reaching investors and analysts? Reaching retail investors and private client advisors Getting message out to investment community quickly and fairly Institutional investors and analysts use social media more than many think

10 TOOLS FOR IR: SOCIAL MEDIA

TOOLS FOR IR: SOCIAL MEDIA

10

11 WHAT SHOULD IROS BE DOING

WHAT SHOULD IROS BE DOING

Policy & procedure Implement company policy regarding disclosure of work related information Make employees aware of policy Ensure employees are aware of relevance of their comments, use privacy controls Monitor social media Tools available to scan social media Review popular customer, supplier blogs Watch for the ‘jump’ from online only to market

12 BRINGING TECHNOLOGY TOGETHER

BRINGING TECHNOLOGY TOGETHER

Technology needs to be integrated Webcasting Website traffic Social media Share ownership Investor targeting Mobile tools Roadshow activity

12

13 DESKTOP TOOLS: MEASURING THE IMPACT OF YOUR MESSAGE

DESKTOP TOOLS: MEASURING THE IMPACT OF YOUR MESSAGE

News Impact Track how news mentions of your company are impacting your stock price.

Analyst Assessment Know what sell-side analysts are saying about your company in their research, news and blogs, and how they are expected to revise their estimates.

Smart Targets Identify your top investor opportunities & risks

Social Media Monitor the sentiment about your company across traditional and social media.

Website/Webcast Traffic Monitor traffic to your IR Website and latest webcast

Industry Influencers Identify the top online influencers in your industry

13

14 DESKTOP TOOLS: MEASURE THE IMPACT OF YOUR INVESTOR MANAGEMENT PROGRAM

DESKTOP TOOLS: MEASURE THE IMPACT OF YOUR INVESTOR MANAGEMENT PROGRAM

Webcast Traffic Monitor traffic to your latest webcast

Website Traffic Understand the volume and location of visitors to your IR website

News Reach How are investors reaching your website

14

15 CONCLUSION

CONCLUSION

Rapid pace of change in Investor Relations and technology Mobile, video, social media usage are growing fast Increasing demands on IR officers and management teams Technology can be an enabler, allowing IR teams to: Communicate investment story more effectively Track investors and analysts Monitor feedback Understand global financial markets

16 Questions

Questions

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